Some Representative Elements of Petty Bourgeois Life

One, LEau dlssey perfume (lifetime water)

Creator of Issey Miyake, born in 1938 in Hiroshima, Japan. World famous Japanese contemporary fashion designer.

There is only one female pure perfume in Miyake. It is a very successful "water of life" and was produced in 1994. In addition, a floral, spicy fragrance-based Eau de Toilette was launched at the end of 1998. His perfume company now belongs to Japan Shiseido Corporation.

“Life's Water” is famous for its unique bottle design. Its main raw materials are lotus, primrose, freesia, peony, carnation, lily, amber, musk and so on. Top notes are the moist, scented aromas of water lilies, rose perfumes and primulas. They have a fresh, plant-like atmosphere. Middle notes overflow with fresh flowers. Peony and lilies are filled with light fragrance. The tone is full of forest atmosphere. Floral and mysterious phantoms create a long and long-lasting taste.

Second, CK (Calvin Klein) clothing

Founded in 1968. Founder Calvin Klein, known as the "Fashion Prince" on Seventh Avenue in New York.

In the early 90s, Calvin Klein's refined style of design tailored for metropolitan women to become easy to dress, laid a solid position in the fashion industry. Calvin Klein has Calvin Klein (high fashion), CK Calvin Klein (premium ready-to-wear), Calvin Klein Jeans (cowboy), and also manages casual wear, socks, underwear, pajamas, swimwear, fragrances, makeup products, eyewear, and homes. Decoration supplies. In 1997, in collaboration with Swatch, the CK watch was launched.

Calvin klein's clothes are neutral, but critics say "very sexy." CK is a model of minimalism, simple lines, elegant fabrics, great emphasis on tailoring, very popular with American middle class and performing arts stars.

Three, Haagen-dazs Ice Cream (Haagen-Dazs)

Born in 1961 in New York. It is called "Rolls-Royce in Ice Cream".

Pure natural ingredients: vanilla from Madagascar, strawberry from Oregon, chocolate from Belgium, coffee from Brazil, matcha from Japan...

Best-selling world 44 countries, annual sales of more than 1 billion US dollars, chain stores in major cities in the world.

Entered China in 1996. Beijing, Shanghai and Hangzhou, Guangzhou, Zhuhai and other cities have.

Fourth, IKEA furniture (IKEA)

Founded in 1943 by Swedish Ingvar Kamprad, it was a mailing company.

The name of IKEA is made up of IK, the abbreviation of Ingvar Kamprad, and the first letters E and A of his growing farm and village, Elmtaryd and Agunnaryd.

In 1947 IKEA began selling furniture. In 1952, IKEA became mailing furniture company. In 1953, it opened a furniture store. Currently IKEA is the world's largest retailer of furniture products and has 155 stores in 30 countries.

IKEA's product catalogue has been published over 100 million copies, and the catalogue of IKEA products covered by it is 9,496, with different colors and sizes, and the variety has reached 80,000.

In 1975, IKEA entered Hong Kong, entered Shanghai in 1998, and entered Beijing in 1999.

Fifth, LV (Louis Vuitton) handbags

Founded in France in 1854.

The founder was Louis Vuitton. His first career was to pack his luggage when he travelled to a celebrity nobles. He revolutionized the creation of a flat-top leather trunk and opened his first store in Paris. In 1896, Louis Vuitton's son, George, used the abbreviations L and V in his father's name to match the flower motifs. He designed the style of the Monogram Canvas that is still woven into the intertwined letters today.

In the era of Gaston, the grandson of Louis Vuitton, the product has been pushed to the peak of luxury, creating a special-purpose box, some equipped with a brush and a mirror with enamel and ivory. Scented crystal perfume bottle in sterling silver.

In 1990, LV began to develop into an all-encompassing brand. Leather goods, scarves, pens, watches, and clothes that were later extended were based on the exquisite quality and comfortable "travel philosophy" that they had been admiring for nearly 150 years.

Six, Swatch watch (Swatch)

The father of Swatch is Swiss Nicolas Hayek. Started in 1979, it used revolutionary plastics and other man-made materials to make watches. And was packaged as: "The shape is funny, the design is ingenious, the name is unique, the image is high-profile, and it can go through various trends without decay."

In the summer of 1981, it was officially named Swatch (swiss watch) and its initial name was "S?watch" (Second watch). This is a fashion watch that is waterproof, shockproof and highly accurate, inexpensive, can be mass produced, and has a lot of colorful colors to choose from. Officially launched in 1983. Since 1984, every Swatch has its own name. Every year, Swatch selects nearly 100 models from 500 designs, each of which is limited edition. So far, Swatch has sold more than 200 million units worldwide.

Seven, "Forest in Norway"

The author is a Japanese writer Haruki Murakami.

Murakami Haruki was born in Fushimi Ward in Kyoto on January 12, 1949 and later moved to Hyogo Prefecture.

In September 1987, "Norwegian Forest" was printed by Kodansha (Japan), and more than 700,000 books were sold in both volumes (1996 statistics);

The Chinese version was published by Minjiang Publishing House in 1989 and the translator Lin Shaohua. It is said that there are about 300,000 issued so far.

8. Starbucks Coffee Shop (Starbucks Coffee Shop)

Starbucks' name derives from the name of the hero of the book "The Great White Whale." In 1971, the first Starbucks coffee shop was opened in the Seattle Pike regional market.

Starbucks coffee beans are baked in the Starbucks Roast method. The color of the roasted coffee beans is darker than that of the cinnamon coffee.

In 1998, about 400 million people have visited Starbucks coffee shops in over 2,000 stores around the world.

The first Starbucks coffee shop opened in Beijing in January 1999. In addition, Shanghai and Shenzhen also have Starbucks.

Nine, Snoopy (Snoopy)

The main character in the famous comic book Peanuts (PEANUTS). An extroverted Beagle.

Created by the American cartoonist Charles Schulz on October 2, 1950. It has been used in more than 2,600 newspapers, 300 million comic books, and 50 cartoons in 75 countries around the world.

Snoopy loves sports, likes to eat pizza and ice cream, and never speaks, but conveys thoughts through his own expression or thought bubble (the way in which comics express his thinking). He possesses Superman's wisdom and extraordinary imagination. He writes fiction with a typewriter. , Snoopy's novel always starts like this: "On a dark stormy night..."

The greatest joy is to become someone else. The most hated is the cat next door.