Geffen took part in Paris Fashion Week press conference held in Beijing (Figure)

On the afternoon of September 6, Gifen attended the Paris Fashion Week Press Conference at the Grand Hyatt Beijing. The conference announced that the French High Fashion Association will accept the Chinese apparel brand Jefen (JEFEN) for the first time at the "Spring-Summer 2007 Paris Fashion Week" held in October this year and arrange its own conference on October 1st. : 30 held in the first game, opened the "2007 Spring and Summer Paris Fashion Week" curtain.

Jiang Hengjie, executive vice president of the China Garment Association, Xie Feng, design director of Gifen Fashion Design, and Didier Grumbach (Gobabach), chairman of the French High Fashion Union, attended the press conference.

The Chinese fashion brand “JEFEN” launched this branding conference was recommended by the China Garment Association. After a set of strict qualification review procedures, the French High Fashion Union officially invited it. This is also the signing of the cooperation agreement between the China Garment Association and the French High Fashion Union on August 29, 2005 in Paris, France, and the extension and implementation since the establishment of the China-France Garment Cooperation Committee. With the joint efforts of the fashion industry in China and France, Chinese brands first appeared on the T stage of Paris Fashion Week in France.

Jiang Hengjie, executive vice president of the China Garment Association, said that Giffen joined the international competition as a designer brand and insisted on the Chinese brands that entered the international market after the French conference. The significance of Giffen’s appearance at Paris Fashion Week has exceeded the brand. In itself, it has risen to China's apparel industry. This has greatly promoted the development of China's fashion industry and the internationalization of Chinese brands.

Giffen participated in the Paris Fashion Week branding conference. This is the first time China's original fashion designer brand has entered the world-famous fashion week. It indicates that Chinese fashion has won the right to speak in the world, and the Chinese fashion phenomenon has influenced the new fashion era of the world. Came. Under the support of China’s strong economic strength, “Chinese fashion” will rise as another major fashion following “Italian fashion”, “French fashion”, “American fashion” and “Japanese fashion”, which also means that the apparel industry has begun From the stage of “competitiveness and low price” as the main competitiveness, it is changing to the stage of major competitiveness such as design and development and brand management.