Lotto Interprets Cross-Border Fashion with Artist "New Vision"

Art lovers at the on-site exhibition

A few days ago, Italian sports fashion brand Lotto and 10 leading domestic young artists held a new vision at the 798 Can Art Center in Beijing -- a cross-border cooperation exhibition between Le Touring and the Young Artists. "Avant-garde series 10 shoes products.

Wei Jia "Barbaric Spring" Oil Painting

As the first close cooperation between Lotto and China’s contemporary avant-garde art, the nine-day “New Vision” exhibition brought together 10 new paintings, photography, and sculptures including Chen Ke, Li Bo, Chi Peng, and Jin Ye. The artist, using cooperative exhibitions and limited products as a platform, combines the classic Italian design quality with the cutting-edge Chinese art style.

Guo Junwen, Lotto China Marketing Manager, said: “Lotto's brand proposition can be expressed in Lot to do. We hope to encourage young people to discover and try various forms and new things in life. This is also the cross-border cooperation between Lotto and young artists. The brand's original intention is that the brand hopes to provide consumers with a brand new sports fashion experience while also bringing the Italian design style and Chinese avant-garde art to the public through this encounter with the artists, sharing the fun of Lotto's advocacy with young Chinese consumers. An experiential lifestyle."