On May 23, the Ministry of Culture and Tourism, Ministry of Industry and Information Technology released the first batch of national traditional craft revitalization catalogues, Nanxiang Xiaolong Shantou, Liushen Pill, Zhou Huchen's writing brush, Cao Sugong ink ingot, gold and silver fine craftsmanship, Shanghai velvet embroidery Waiting for 19 traditional crafts in Shanghai to be selected. The “Shanghai Culture†brand must form a distinctive logo, which is inseparable from the revitalization and development of these traditional crafts. Let the traditional crafts "live" in the contemporary era, and help to start the "four major brands" in Shanghai. The combination of Shanghai velvet embroidery and Qinghai Guoluo Tibetan silversmithing forging craftsmanship provides a good idea for local precision poverty alleviation. Shanghai velvet embroidery and Qinghai Guoluo Tibetan silver jewelry forging craft cooperation cosmetic box series products Shanghai Public Art Collaborative Innovation Center for the map Culture is the "benefic" of revitalization “The reckless printing mud craftsmanship can be selected into the national traditional craft revitalization catalogue, which is a great incentive for us.†Chen Biao, executive deputy director of the Luyi Yinmu Institute, said, “Now, the four treasures of the Wenfang gradually faded people’s horizons. Although the 'Ink Mud' as the fifth treasure has been well protected through non-legacy projects, but to further develop, we must also strive for excellence. This time, after being included in the traditional process revitalization project, it has undoubtedly added new impetus." It is reported that the first batch of national traditional craft revitalization catalogues have selected traditional craft projects with certain inheritance foundation and development prospects, and more inheriting crowds, which will help to play a role in demonstration and form national or local brands, and appropriately to the revolutionary old districts. Ethnic areas, border areas, and poverty-stricken areas can drive local economic development and expand employment projects. In addition to Lu Xun's ink-making skills, Jing'an District's dragon and phoenix cheongsam craftsmanship is also on the list. “The traditional production techniques such as Shanghai Luyi Ink Production Skills have been selected into the national revitalization catalogue, reflecting the confidence of Chinese culture in the new era. We are not simply asking for the inheritance of national cultural heritage, but excavating these ethnic groups on the basis of inheritance. The inner vitality of the cultural heritage, and find a new path for development in the new era.†Zhang Zhong, deputy director of the Jing’an District Cultural Bureau, said that Jing’an District has established the National Treasure Lupu Ink Production Skills Workshop and the Jing’an District Intangible Cultural Heritage Exhibition Hall. In the next step, we will increase investment in non-legacy projects, explore innovative development of non-old-aged brands, and combine the cultivation of the “backstreet economy†of Nanjing West Road to continue to make unremitting efforts for the new development of national cultural heritage from inheritance to revitalization. Brand is the "soul" of revitalization When talking about the woodblock watermarking technique, it was selected in the first batch of national traditional craft revitalization catalogues. Zheng Mingchuan, director of Duoyunxuan Wood Edition Watermarking Center, said that the emphasis and respect of the brand culture will enable the tradition to be reborn and rejuvenate. This also returns to our system. The standard itself must be "painted and elegant, and it must be timed." According to Zheng Mingchuan, the young people of Duoyunxuan woodblock watermarks have basically received undergraduate education in higher art colleges, but Duoyunxuan still offers traditional art cultivation courses, and employs painters and painters to teach traditional painting and calligraphy theories, evaluation works, and demonstration techniques. Traditional crepe paper research experts give lectures to enhance the artistic accomplishment of a new generation of inheritors and deepen their understanding of traditional culture and crafts. “In recent years, we have developed and produced 54 kinds of wood-based watermarked paper products such as “Duoyun Shijiao†series and Huayan Post, which have won wide reputation in the market. At the same time, it also brings good market prospects, almost all paper products. The annual rate of decontamination is over 80%, and some of the paper crafts with complicated craftsmanship are scheduled to be sold out in the process of production. Like the fourth generation woodcut watermark engraving, Li Zhi is carving the "20 pots of pots", which belongs to The process is complex and beautifully represented." Zheng Mingchuan introduced. Also selected are Zhou Huchen's brush making skills and Cao Sugong ink ingot making skills with more than 300 years of history. "Cao Sugong was founded in the sixth year of Qing Emperor Kangxi (1667) and Zhou Huchen was founded in the thirty-three years of Kangxi (1694). We are very honored to be selected this time, and the burden on our shoulders is also very heavy." Shanghai Zhou Huchen Cao Sugong Xu Sihao, chairman of the company, said. In Xu Sihao's view, Zhou Huchen and Cao Sugong still stand in the market for more than three centuries. In addition to pursuing excellent quality, it is very important to rely on Shanghai's unique cultural resources, "Wu Changshuo, Zhao Zhiqian, Shen Yinmo, Zhang Daqian, Wu Hufan and other Shanghai-style painters have used our pen and ink. It is through them that they have started our brand. Today we want to revitalize the traditional production process, still inseparable from the brand building, Shanghai is starting the 'four big brands', for us For the time-honored brand, it is a rare opportunity." Innovation is the "source" of revitalization The “Bamboo Circus Hearts – Ming and Qing Dynasties Jiading Bamboo Carving Collection Exhibition†was held in the Jiading Bamboo Carving Museum. Behind a piece of exquisite bamboo carving exhibits, there is a profound poetry and paintings. The Jiading bamboo carving was selected into the first batch of national traditional craft revitalization catalogues, which made people look forward to their new vitality. “Jiading Bamboo Carving, as a long-established traditional culture and art, can get better inheritance and development after going out of Jiading.†Zhu Xiaodong, secretary general of Jiading Bamboo Carving Association, said, “In May last year, our association provided professional support for 'Bamboo Craftsman'. On the line, more than 70 bamboo people have been recorded, and more than 300 pieces of bamboo carving art have been put on the line. The bamboo craft net will be based on Jiading bamboo carving, which will cover the entire bamboo industry chain, develop online transactions, and introduce user experience such as micro-being and crowdfunding. The higher art internet transaction format serves the promotion of bamboo carving art and serves to enhance the artistic status and market effect of Jiading bamboo carvings." In Zhu Xiaodong's view, in addition to the inheritance of the bamboo carving business, it is necessary to pay attention to how to jump out of the traditional shackles and make full use of the essence of bamboo carving. "Innovative creativity to develop new product types to adapt to market demand is the key to the sustainable development of Jiading bamboo carvings. We will combine with universities, enterprises and social organizations to make full use of Jiading's rich collection resources and academic research results, develop cultural and creative products, and develop the bamboo carving industry." “Last month, the Qinghai Guoluo Training Course Closing Ceremony and Achievement Exhibition was held here. The cosmetic box series of Shanghai Ronghong and Qinghai Guoluo Tibetan silversmithing forging craftswork was particularly concerned and became a cross-border cooperation. "The model of Shanghai University of Fine Arts, Associate Professor, Doctoral Supervisor, Shanghai Public Art Collaborative Innovation Center (PACC) Operations Director Zhang Lili said, "Last year, the Guoluo training class has produced a number of outstanding works through the design of cross-border innovation. The Shanghai Design Week, the China Intangible Cultural Heritage Heritage Training and Training Program, and the Shanghai International Handmade Expo attracted the attention of many media and audiences." For this Shanghai velvet embroidery and Gu embroidery selected for the first batch of national traditional craft revitalization catalogues, Zhang Lili believes that “Shanghai velvet embroidery and Gu embroidery are very important non-legacy projects in Shanghai. We have long been through innovative design, so that they not only It’s just a decoration, it’s more practical.†“At the beginning of this year, we hosted the Ministry of Culture and the Ministry of Education’s China Non-Genetic Group Training Seminar (Dyeing and Embroidery Training Seminar), and the Shanghai Luxiang Garden Gu embroidery inheritor was also among them, through communication with contemporary designers. Inspired a lot of inspiration.†Zhang Lili said, “Shanghai University Shanghai Academy of Fine Arts and Shanghai Luxiangyuan Gu Xiu Studio signed an agreement to promote the development of inheritors and college research by means of production, study and research.†In April of this year, "White Snake" was premiered at the Hongqiao Art Center. The biggest highlight of the show is that in the play, there are 13 non-legacy content, including Gu embroidery. "We made a small and exquisite non-legacy exhibition in the lobby of Hongqiao Art Center. The exquisite non-legend handicrafts are displayed simultaneously, in order to let more people know about it." Zhang Lili said. Our swimsuit is made from quick-drying, stretchy material for comfort and durability. The cutout design is both breathable and sexy for recreational swimming, competitive swimming, sunbathing or other water activities. 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