The rise of traditional clothing production has emerged as a new semi-custom concept

Semi-customized, more common in the jewelry industry, especially the expensive diamond and colorful series, customers can choose the desired model, and then combine with the established craftsmanship to complete the exclusive personal customization service. At the press conference of the 2017 Du Nunu&nono·Zhangnne women's clothing held in the Guangdong Fashion Week, designer Zhang En said that the current semi-customization of clothing is to dare to circle the daily ready-made garments neglected by the custom market and to shape the customers. Personalized daily mobile wardrobe. In short, customers can make semi-customized modifications to the selected basic daily items more easily and directly, and choose their preferred color, fabric, neckline style, skirt size and so on.

The new fashion show at the press conference was divided into three main lines: the opening of champagne and camel, the middle of black and gray, and the heavy evening dress. This is especially true in the traditional light evening dresses that break the tradition: boldly paired with T-shirts and evening gowns, a relaxed and elegant combination that frees women from the cumbersome design and replaces them with simple outlines. Modern light and elegant. As a pioneer in the implementation of the “semi-custom concept” in China, designer Zhang En believes that the inspiration for the three new collections comes from the observation of the current situation of busy urbanites. She believes that people seem to be working non-stop every day, living at three points and one line, but forgetting the joys and sorrows that are most worthy of recollection in life. The second series represents struggling, the dark gray color represents the color of excessive life; the third series, the spirit of independence and freedom, the two opposing spirits constantly confront, and ultimately to establish the attitude of life that should be, Freedom and equality. Through each piece of clothing, Zhang En hopes to convey to the busy modern women an elegant, fashionable and artistic atmosphere - not to think about the past, not to fear the future, to live the true self. At the same time, through the "semi-custom" of the clothing, we can pursue the delicate balance that each piece of clothing gets with itself after wearing it. This "semi-custom" concept is to fulfill the mission of "turning elegance into a constantly changing mobile attitude."

Industry experts believe that traditional clothing production can no longer meet the current diversified consumer demand, and promote garment manufacturers and fashion industry to transform into new forms of business, such as tailor-made, especially more intimate "light customization", "semi-custom" It is favored by many consumers.

Editor in charge: Xu Yuehua