"Data control" Zhang agent such custom clothing

â—†Reporter Han Zu also reports from Qingdao

“I like to wear beautiful and comfortable clothes.” Zhang, a 63-year-old agent, wears a gray slim casual suit with a royal blue cotton shirt, bright black velvet trousers and a pair of Adidas “explosive” coconut shoes.

In front of the Economic Herald reporter, in order to showcase the costumes, he also proudly turned two laps and did stretching exercises. He was a “mix and match”, fashionable and comfortable. “The clothes I wear are of course customized by our company.”

In fact, now in Qingdao Cool Special Intelligence Co., Ltd. (hereinafter referred to as “Cool Smart”), not only is the company’s chairman Zhang’s agent “tailor-made” “privilege”, every consumer can place orders through the network. Personalize your own exclusive clothing at an affordable price with a short production cycle.

As a former carpenter, the owner of the ready-to-wear wholesale market, and the director of the ready-to-wear factory, Zhang agent groped for 15 years and turned Cooltech into a magical factory, which solved the efficiency of clothing customization with industrial means. The cost issue has opened up its own unique C2M business model, but this is not the end. “I want to use the industrial Internet solution to serve the transformation of the entire manufacturing industry, and clothing customization is just a block of 'experimental field'.”

Embroidering an exclusive logo on your own clothing

By downloading the “Cool Cloud Blue” app on your smartphone and registering, you will start a customized tour of personalized clothing.

Whether it is a suit, a single suit, a shirt, a trousers or a coat, according to the system prompts, according to the different preferences of each person, choose the back, the head, the lower pocket and other parts for DIY, select the fabric, and choose different colors. Embroidery in different fonts and different positions, embroidered with exclusive logos on their own clothing.

Pointing to the “Cool Cloud Blue” APP on the mobile phone screen of the Economic Herald reporter, Zhang explained that this “cool” refers to the Internet era that is very “cool” today, and “special” refers to the “uniqueness” of the company. "The C2M business model," and this 'cloud blue' is the homonym of my daughter's name. A name that stringes two generations together, this is the story of inheritance."

In order to make full use of "cool" and realize "special", Zhang agent withstood various pressures and puzzles and explored it for 15 years.

Reshaping the production process via the Internet

In 2003, the days of China's real economy were still relatively good, but the era of profiteering in the real estate industry began to erode the career of some manufacturing practitioners. Cool special intelligence was also wrapped up, and the younger brother who started the business proposed a separation from Zhang, and went out to develop real estate projects independently. Zhang agent agreed to the younger brother's request, and he insisted on staying to continue to do business.

After the younger brother who was good at exploiting the market left, Zhang agent hit the wall in the market dominated by agents and channel dealers. At the same time, the traditional garment manufacturing business is beginning to show signs of fatigue. Because of large-scale capital investment, vague market expectations, lengthy sales chains, and changing price curves, it brings huge operational risks to garment manufacturers. Even if they mainly face export processing garment manufacturers, they also face international brands. Profit squeeze and default risk.

After some hard thinking, he remembered the experience of going abroad for study in the early years: Mercedes-Benz and BMW can produce customized cars, but people must move, people carry, people do, the efficiency is very low; a Japanese clothing factory can be laser-cut, under CAD single……

“Let the individualized needs of consumers bypass the agents, channel providers, and direct factories?” Zhang’s agent decided to transform the personalized customization, reshape the production process through the Internet, and realize industrial mass production and personalized customization. "The perfect unity." “Customized customization can also achieve 'flowing operations', and the three-month cycle of clothing customization is reduced to a few days.”

Since 2003, Cooltech has used the factory of more than 3,000 people in Jimo as a test base, and invested hundreds of millions of dollars to explore the scale of personalized customization.

At the beginning, Zhang agent discovered the potential value of data in personalization. He began to consciously collect customer volume data and product layout, style, fabric and other data from a large number of orders, and began to explore data standardization. He explored a standardized, fast and accurate method of measuring the volume. The physical master only needs 5 minutes and 19 parts to master 22 qualified human data. This set of methods was later proven to be able to be combined with algorithms, then solidified and continuously optimized.

“Before making clothes, a pattern maker with decades of experience can play up to two editions a day. Personalized customization is one-person version and one person. For this reason, we use data standardization to generate CAD specifications for customer data. With the data such as the piece of clothing, it is possible to directly release the machine to make a plate, and it can be completed in 2 to 3 seconds. With the maturity of big data technology, the company has established four major databases of version, style, craft and BOM." Zhang agent introduction.

The Economic Reporter saw that in the smart factory, every piece of clothing has a special electronic label. After the workers of different types of work on the assembly line get the processed clothes, the label is printed on the MES terminal display and read. The processing data of the process.

“Workers do not need to listen to the leadership of the workshop, only listen to the data command, the entire production process and the entire assembly line to achieve data-driven. Thus, the team leader, workshop director and even the factory manager who was responsible for the process information transmission and supervision and execution. The work was replaced by data, so we cut down the unnecessary middle management.” Zhang said to the Economic Herald reporter.

C2M path from consumer to manufacturing

The Economic Herald reporter noticed that personalized customization made every piece of cool special smart clothing re-produced after the sale was completed, thus effectively solving the overcapacity and high inventory problems that have plagued the apparel industry for many years.

“When the factory has the ability to customize products on a large scale and can produce personalized products with industrial means, efficiency and cost, I originally envisioned removing the middlemen and establishing a C2M path from the manufacturing end to the consumer end. In the view of Zhang agent, the personalized demand of the C-end customers directly docks with the M-end factory, and the factory meets the customer's needs through personalized production. “This removes the intermediate links of agents and channels, and the customer is no longer an intermediate link. Pay for the cost and enjoy a cost-effective product service."

Zhang said that C2M is a set of business logic that is completely driven by demand and directly met by manufacturers. "It completely subverts the traditional manufacturing smile curve, R&D and design online on the crowdsourcing, and channels use e-commerce. Enterprises no longer rely on middlemen, agents and channel vendors to dominate sales, but also get sufficient profit margins."

Today, Cooltech is customizing its clothing as a “test field” and designing and exploring solutions for upgrading traditional enterprises. At present, it has provided solutions for enterprises including footwear manufacturing, machinery manufacturing, and furniture manufacturing.

In the interview, the Economic Herald reporter deeply felt Zhang’s enthusiasm for “data”.

Regarding management, he said, “Improving management efficiency will help improve business efficiency. But the traditional management method is not suitable for a new era. What is the replacement for traditional management? The answer is governance, replacing management with governance, and building The platform realizes data and digital management. By reflecting the data of the operation of the enterprise in real time, each person can work with the target, can be quantified, the process can be controlled, and know whether he is doing right or wrong.” Zhang agent summarizes himself. This set of governance models is called "Cool Cloud Blue Management".

Regarding the production model, he said, “The production model with data as the original driving force completely broke the traditional blind production structure. The key nodes of the company's market size, raw material procurement, production cycle and so on are clear at a glance, and no unnecessary cost is wasted to ensure Every fund invested by the company can realize its own value-added at the sales terminal."

In response to the inheritance of most private entrepreneurs, he said with a smile: "By establishing a platform, when every aspect of business operations is driven by data, real-time control, inheritance is a very active, Natural things."