How do exhibitors from the 2018 Taiji Stone-Textile Future Exhibition understand the future of the industry?

From March 14th to 16th, the 2018 Taiji Stone-Textile Future Exhibition was held in Shanghai during the China International Apparel & Accessories Fair. The report of the 19th National Congress of the Communist Party of China pointed out: "China's economy has turned to a stage of high-quality development, and we must focus on accelerating the construction of an industrial system of coordinated development of the real economy and scientific and technological innovation, and continuously enhance China's economic innovation and competitiveness." Textile industry as an economic development In the pillar industry, China has established the most perfect modern manufacturing system in the world, and the manufacturing capacity and level of all links in the industrial chain are among the highest in the world. At present, the industry demand shows the change from the satisfaction of the weight to the pursuit of quality improvement, but the innovation and application is not sufficient, it is the technical bottleneck of the industry; the environmental construction is not sufficient, it is the industry ecological bottleneck. Only by breaking through these bottlenecks can the textile industry have the real possibility of achieving high quality development.

Taking this as an opportunity, the China Textile Industry Federation's Productivity Promotion Department and the China Textile Information Center hosted the "2018 Taiji Stone·Textile Future Exhibition" series of activities. The future exhibition is to understand the future of the industry. It is hoped that this activity will guide the industry to discover innovative products and guide enterprises to find more development paths, essentially improve the innovation ability of the whole industry, improve the industry premium ability, improve the competitive advantage of the industry value chain, improve the brand competitiveness of enterprises, and improve corporate governance. The ability to protect the environment, increase the added value of products, and improve the overall competitiveness of China's textile and apparel.

For the first time, the future exhibition won the high recognition of the industry, the strong support of the company and the praise of the professional audience. In this exhibition, the reporters perceive the outstanding achievements of these industries through interviews with relevant brands such as Tai Chi Stone, Scitech Silk, SDL Atlas, ISPO, WGSN, COLORO, and China's popular fabric hangtags. What is the future of the industry in the eyes of the representative?

Taiji Stone: Textile health has become the "new wind" of the industry in the future

As a high-tech company with new textile materials - Taiji Stone Health Energy Fiber, which integrates R&D, sales and brand operation, and possesses a number of intellectual property rights, Taiji Stone Co., Ltd. has been committed to the independent research and development of healthy energy fiber. With functional product design, it transforms Taiji stone natural energy ore into textile fiber, yarn, fabric and other related health energy textiles and other derivatives. In the view of General Manager Wang Ronghua, technological innovation is undoubtedly the fundamental concept of enterprise survival and development. Textile health industry is not only a new outlet for future functional fiber development, but also an important direction for independent innovation in the industry. It represents green, healthy, and The demand for the development of technology and fashion is the fifth wave of wealth after IT. The healthy energy fiber made by Taiji Stone is the leader in this aspect, and it can fully demonstrate the health and health functions of human body. Participating in the "Future Textile" exhibition, it is necessary to demonstrate the excellent functions of Taiji Stone Health Energy Fiber, enhance the enthusiasm of people to use healthy functional fiber textiles, and make appropriate use for people to consciously use and improve people's health and improve people's happiness. Contribution.

It is reported that Taiji Stone Health Energy Fiber can be made into fiber form such as polyester staple fiber, viscose staple fiber, acrylic staple fiber, nylon filament, polyester filament, etc., and it can be made into underwear with healthy function, healthy sports bra and health. Shirts, home textiles for sleep, sleep pillows and more. At the textile future exhibition, Taiji Stone Company has also produced the micro-circulation Taiji stone bracelet, the Taiji stone wine glass that promotes the alcoholic mellow taste, and the Taiji stone tea set with good taste, so that people can feel the functionality of the future products. In addition, Taiji Stone Company also organized a speech on the future development trend of functional fibers on the “Future Forum” on the 16th, introducing the latest and most promising products of the industry, its application development status, and the latest popular development trends. .

"The future of textiles, one is functional, and the second is intelligent. When people use textiles, they can feel at any time, consciously practice a healthy lifestyle, and let people get healthy and pursue happiness in a relaxed and pleasant way." Wang Ronghua told reporters Describe the appearance of the “future textile” in his heart.

Scitech Silk: The future is both environmentally friendly and fashionable

Shanghai Saite Silk Co., Ltd. specializes in the research, development, production and sales of various types of women's fabrics such as silk, human silk and chemical fiber. On the list of cooperation, more than 50 well-known brands at home and abroad such as COACH, katespade and GUESS are listed. When asked about the reasons for the exhibition, Gao Qinggang, the general manager of the textile company that produces and sells all kinds of fashion fabrics of 5 million meters and is growing at a rate of 10% per year, said: "Site Silk is determined to provide customers with all The high-quality service of the industrial chain, and the 'Textile Future Exhibition' proposes the concept of development and solutions for different professional fields in the future textile market by integrating supply chain resources, demonstrating product innovation capabilities for enterprises, demonstrating product functionality, environmental protection and fashion. A matching platform. For the future development of the textile industry, I believe that it must be based on fashion, with natural and natural natural fibers as an alternative, and highlight the anti-wrinkle, waterproof, moisture absorption characteristics of this product."

At this exhibition, the products with the "future" concept promoted by Scitech Silk are silk interwoven products. According to the person in charge of the company, under the pressure of rising silk prices, textile companies will launch silk and new products blended with Asahi Kasei's copper-ammonia fiber, which will effectively promote the development of new trends.

SDLAtlas: Let cutting edge technology serve the world

As the leading supplier of industrial testing equipment, laboratory testing equipment and consumables for textile fabrics, garments, yarns and fibers, Silly Asia Pacific (Shenzhen) Co., Ltd. (SDL Atlas) in textile testing, quality control and experimentation Room equipment provides a comprehensive solution for quality management in the textile and apparel industry worldwide. In the view of Wen Guowei, deputy general manager of SDL Atlas, the future of textiles is infinitely broad. It must be a textile future integrating technology and innovation, the Internet, intelligence and art, energy conservation and environmental protection. The functionality of fabrics will become more apparent. Life is bound to bring about tremendous changes. The SDL Atlas debut in the textile future exhibition is to share the latest and most advanced testing technology in the industry to the users, and use the exhibition platform to exchange technical experience with the industry, so that the company can better serve the global textile industry in the future.

At the show, SDL Atlas brought a test “artifact” called a fabric touch tester, which is said to be a new test method that quantifies fabric comfort and simultaneously measures fabric thermal properties. Comprehensive fast and objective test instruments for physical parameters of three different categories, mechanical properties and surface geometric texture characteristics. In addition to displaying "artifacts", SDL Atlas also uses the online methods such as WeChat and industry websites to recommend "future" textile products. At the same time, in order to better spread our new technology, in the future forum, SDL Atlas will systematically elaborate on this through a special speech entitled “A New Test Method for Quantifying Fabric Comfort”. New technologies have brought tremendous progress to the industry.

WGSN: Insights lead the way to create the future

As the world's leading trend authority, WGSN has always provided users with the most authoritative future trend forecast. For the original intention of participating in the "Textile Future Exhibition", WGSN China Vice President of Marketing Ma Li said that "Creating the Future" is the brand slogan of WGSN. We believe that "Textile Future" will accurately understand and lead consumers' demand, with innovative technology and fashion design. Give consumers the best experience. Through this exhibition, we hope to show WGSN insight, analysis and forecast of future trends to Chinese users, help them understand the future, innovate the future and lead the future. The development of China's textile industry is undergoing profound changes, and there is huge room for future development. The exhibition takes Shanghai Station as the starting point to gradually drive the development of various industrial clusters, providing the best opportunity for the win-win development of the industry. For future events, WGSN will actively participate in the deepening and extension of the activities with the influence of our industry, global experience and authoritative professional advisor resources.

It is reported that at the exhibition site, WGSN will display the “Fashion” and “Insight” products of the Chinese textile industry through online system display. “Fashion' is one of WGSN's most classic products, providing users with recent and long-term authoritative trend forecasting information including trend reports, fashion information, T-stage analysis, professional photo libraries, etc. And 'Insight' focuses on analyzing fast-changing Future consumption dynamics and market structure provide users with insights into future consumer, marketing, retail, and innovation aspects of commercial value. These two products are in line with the theme of this exhibition,” said Ma Li. It is reported that in addition to the static display, during the event, WGSN will also assign trend experts to share the professional trend forecast to the audience on the “future forum” held on the morning of March 16.

ISPO: The future of textiles is also the future of the sports industry

As the world's leading sports and trade platform, ISPO exhibition has developed to today, not only ISPO Munich, ISPO Beijing and ISPO Shanghai three categories of exhibitions to help companies enhance their visibility and establish business links, but also set up ISPO Global Design Award, ISPO Global Innovation The Grand Prize, the ISPO Functional Textile Trend Awards, and the ISPO Academy provide a variety of knowledge and experience, share industry information and cutting-edge trends, and encourage industry innovation to drive the development of the sports industry. Joining the "Textile Future Exhibition" is to hope to pass on and share the trend of functional textiles and related innovative products to the entire industry.

It is reported that the debut of the future exhibition is the 19 "ISPO Global Design Award" award-winning products. Two of these products meet the “future” philosophy of the textile industry. One is the men's ultra-light windproof jacket that won the “ISPO Global Design Gold Award”. This jacket from Chinese brand pathfinder is specially designed for trail runners. It is made of nylon ultra-thin four-sided elastic material, added with water-repellent technology, and used on the back. 10D knitted fabric, which increases the breathability of the back and accelerates perspiration, making the movement more comfortable. The other is the jeans with the dynamic function and function of the "ISPO Global Design Award", the international brand DUER from Canada. Its iconic L2XStayDry high performance denim, combined with COOLMAX® technology and Schoeller waterproof membrane technology, not only has wind and rain protection, but also makes sports more stylish and comfortable. In addition to exhibits, ISPO will share the trend of fashion design trends in the global perspective from the “future forum” and the industry.

When asked by reporters about the future of textiles in his eyes, He Weiqing, project manager of ISPO Shanghai, said: We believe that "the future of textiles" is the future of science and technology and innovation, and it is also the future of the sports industry. The functionality of textiles is increasingly valued by consumers. The continuous application of innovative technologies to textiles and the enhancement of the functionality of textiles is now and in the future.

COLORO: The future of color revolution has come

“We can all see the current changes in the global textile industry. The core driving force is changing the behavior and expectations of consumers. At the same time, the development and implementation of new technologies and global restructuring of the entire industry are taking place. We look forward to the “Textile Future Exhibition”. New solutions and ideas show and link multiple disciplines, segments and challenges in the textile industry. As a new and innovative color solution, we believe that Textile Future is a perfect platform for COLORO to show to the industry.” The original intention of this exhibition, Peng Hui, COLORO production director said.

It is reported that COLOROTM develops fabric color cards for the textile and apparel industry and paper color cards for the non-woven field based on the color system. At the same time, color education and training courses developed with the help of the color system. At this upcoming event, COLORO and the color solutions presented are based on the concept of “future”. The "future" in Peng Hui's eyes is driven by the market response time, efficiency and sustainable new technology, the entire value chain will change. In terms of color, it is precisely the key to the entire value chain of the textile and apparel industry. It actually begins with consumer research, trend forecasting and design before reaching the supply chain. The supply chain then needs to create adaptive trends and consumption on time. High quality products that are demanded. In the future, the supply chain will not only produce the products that consumers need, but also get involved earlier to provide customers with simpler and more convenient services.

Opportunity For the judgment of the future textile field, COLORO will showcase the new color system listed after May 2017 in this future exhibition. This system, which will lead the future "color revolution", is based on 20 years of research and development on how humans see and perceive color, and will guide people to choose the right color for the consumer group in a new way.

When talking about more highlights, Peng Hui said, “At the scene, we will conduct a demonstration of the COLORO electronic color work platform, and will invite color experts to use the “future forum” on March 16 to explain the color system and share the profession. Color knowledge.

China's popular fabric tag: small tag support industry's future development

In this future exhibition, there are more than 200 functional Chinese popular fabric tag products and more than 20 clothing brands hanging Chinese fashion fabric tag, attracting a large number of buyers and buyers. When asked how a small tag played a big role in the "textile future", Zhou Changnian, director of the China Textile Information Center Industrial Innovation Office, said: The theme of China's popular fabric tag products to be reflected in this future exhibition is: the future textile needs Enhance the intangible value of products and the value of corporate brands. China's popular fabric tag is the textile and apparel product certification initiated and implemented by China Textile Information Center. At present, China's popular fabric tag has a high reputation and recognition in the industry. Not only do more than 300 fabric companies apply for it, but also include Li Ning, Benny Road, Hongxing Erke, Senma, Barabara, ONEWAY, Tutu, Pathfinder, and Jiu Muwang. More than 100 clothing brands use tags. This future exhibition integrates all aspects of the supply chain, which is also the scope of the tag eco-sphere. The tag will also use this future exhibition to unite outstanding enterprises in various industrial chains to promote functional and eco-textile testing and certification. The image of domestically produced excellent fabrics will enhance the overall competitiveness and influence of Chinese textile and apparel.

At the same time, in order to help the “China Fashion Fabrics” related enterprises to promote new research and development products and to create the brand image of fine domestic fabrics, China Textile Information Center/National Textile Product Development Center began to increase its promotion efforts in 2008, and selected for the national textile and apparel industry. Representative enterprises as "China's popular fabric tag demonstration unit." In the past 10 years, more than 90 companies covering various fields such as textiles, clothing, auxiliaries, printing and dyeing have won this honor.

In the view of Zhou Changnian, the debut of the first textile future exhibition in Shanghai is only a good start. In the future, it will be invited to participate in the Expo Textile Expo held by various textile and garment industry clusters. The textile future exhibition will be used as a new kinetic energy and carrier to promote textiles. The transformation and upgrading of the garment industry cluster. The textile future exhibition integrates the industry's advantageous resources, organizes the excellent products of the upstream and downstream of the industrial chain, and displays new textile raw materials, chemical auxiliaries, instruments and equipment, green weaving and dyeing and finishing products, functions and ecological textiles and garments in an integrated and innovative way. The industrial clusters are mainly divided into industries or product fields, and lack certain leading ability in the integration of industrial chain resources. The organic combination of textile future exhibition and local industrial cluster textile and apparel fair will promote multi-channel interactive cooperation between upstream and downstream products, and promote inter-enterprise cooperation. More trade and commerce, promote the diversified healthy and sustainable development of regional textile and apparel fairs.

Editor in charge: Xu Yuehua