CJYAO "EAT PLAY LOL" Shanghai Fashion Week SS18 Series Released

At 17:30 in the afternoon of October 12, 2017, CJYAO, an independent Chinese designer brand of the global fashion planning company HARDCANDY, launched its launch event for the theme of “EAT PLAY LOL” at SS18 Shanghai Fashion Week.

The CJYAO 2018 Spring/Summer series is commonplace in everyday life. It is ridiculed with optimism and shows the "EAT", "PLAY", and "LOL" naked and undisguised. The vivid and sturdy fringe of vivid food and abstract food expressions combined with abstraction creates a sense of contrast with fashion. Maybe it's a mystery factor hidden inside, telling you minute by minute that I "play" more seriously than anyone else. The designer's creation breaks the established boundaries and gives delicate emotional communication between the fashion and the wearer. Perhaps this is the true meaning of the “niche” world. “Eat,” “play,” and “music,” are the beginnings of human beings, and they are infinitely comfortable. It was the first second to work hard, and after a second airborne beach to enjoy a holiday; it was a pleasure to dress up just to please oneself; to enjoy a perfect meal to get ready to make up for the moment...

This show's CJYAO also cooperated with the global professional makeup authority brand M·A·C Charm, creating a brilliant visual feast. Designers draw inspiration from the series of themes "EAT", "PLAY" and "LOL". The perfect blend of M.A.C. Charm supports diversity and self-personality. It serves all ages, races and genders. The color blocks, mix of materials, and humorous expressions have all cheered on the whole body's cells. More well-known fashion blogger Han Huohuo turned into a cross-border image ambassador and show model, bringing a wonderful costume interpretation. Blingbling's sequins cleverly embellish the details of the garments. The combination of CJYAO's iconic jacket and Tee, and the concept of “one dress and more wear” make the cross-border series fashionable and practical. Liquid handbags, swimming metal glitter show unpredictable visual effects, as if a restless heart. Ingenious make-up artifacts that allow the mirror to transform into food shapes. Unexpected cross-border clothing items perfectly illustrate the infinite creativity of art collaboration.

The shoes of this show are specially designed by CJYAO and designer I Suddenly Sneezed. I Suddenly Sneezed was founded in 2014 by the graphic designer Mo Houqie. The brand has always been committed to the development of retro and scene-like designs. This collaboration series with CJYAO shows the designer’s bold concept and vision for “future space”. A new attempt at shoe aesthetics, using leather and fabric splicing with strong color and gloss, combined with CJYAO brand's simple geometric lines and color block stitching features, visually presented through an industrial shoe body structure and neat cutting A splendid play played in the future space journey.

Fashion, there are many possibilities. As always, CJYAO's experimental ideas will turn the “eat”, “play”, and “music” everywhere into its SS18 series full of fun “EAT”, “PLAY” and “LOL”. The fashion form again gives you an unexpected and unique surprise. Endless creative presentation, CJYAO people look forward to the momentum, we see you in the next season.