For small and medium investors, I am afraid that no industry is more attractive than the catering industry. An investment can be large or small, and it can be operated independently, or it can be jointly operated or joined. Secondly, the investment cycle is short, the effect is quick, and the road is completed. In just a few years, the entire development process from single store to chain can be completed. To achieve rapid value-added funds; the third threshold is not high, and it is easy to move forward and backward. Therefore, making food and beverage has become a better choice for many entrepreneurs to start their business for the first time.
However, any business is a matter of learning. It is often said that “interlacing is like a mountain.†The restaurant industry is not as simple as it might be. After many “outsiders†flock to the catering industry, they may soon be able to capture consumers through unique dishes and ideas, but then it is difficult to continue to expand their influence and take the scale of development. Not only lamented, the water in the catering industry is too deep.
Entrepreneurship is difficult, it is harder to keep business, and it is even harder to make the business bigger and stronger. Entrepreneurs can use their unique product advantages to create a bloody way in the cracks in the market. However, they often stand firm for a few years, and they are squandered by the imitation, competition, and counterfeiting of the group, or they step on the wrong investment. In the blindly expanded sludge, it is difficult to get out of it.
How deep is the water in the catering industry? Some people say: People who are hard-working will not be introduced for 3 years. If you want to be a shopkeeper, you will have to close the door in March. A restaurant, from site selection to opening, from service to procurement, from a la carte to cashier, involves too much knowledge and detail. Any details of the flaws will bury a mine on your path to scale. The more mines, the greater the hidden danger.
Through the tracking and investigation of dozens of companies in the catering industry, we interpret the inherent business rules of catering enterprises for entrepreneurs, explore the marketing skills and management methods needed for the catering industry to become bigger and stronger, and bring readers to personally understand the operational difficulty of this industry. Exploring any potential hazards and effective solutions, so that operators can overcome the danger of growing up and find ways to grow bigger. Although this article focuses on the business case of the catering industry, many of these techniques can be adopted in other industries. As long as operators add their own ideas and use them flexibly, big development is just around the corner.
Products can be copied, technology can be copied, but creativity can't be copied, creativity is the spark of thought, and it is generated by the accumulation of experience; creativity is the Yitian sword that creates the market. With this sword, you can open up a new territory and create a new one. world.