"National Liability" Effect Drives the Development of Domestic Embroidery Industry

Embossing "embroidery" as a gift of the nation has aroused an enthusiastic response in the embroidery industry.

Expert analysis: “The first lady can give embroidery as a national gift, which fully demonstrates the importance the country attaches to the development of embroidery and reflects the country’s attitude of promoting traditional culture.”

A senior embroiderer commentator believes that the First Lady used embroidery as a national ceremony to promote the charm of Chinese traditional culture on the one hand and to promote the development of the Chinese embroidery industry on the other.

"Panda's unique ornaments, cleverly crafted, fine craftsmanship, and rich local antique features, can be called the classics of the country, with a high value for ornamental collection." Su Jianping, the master of embroidery, commented.

This matter has also been hotly discussed on the Internet. According to 90% of netizens, “This is a national recognition of the embroidery industry and reflects the most direct concern and support for embroidery development.”

Driven by the "national rites" effect, the domestic embroidery industry has been fully bullish since the beginning of April. According to incomplete statistics, in the first half of April, the sales volume of the four famous embroidered domestic products increased by more than 30% year-on-year, among which the “Suxiu” business ranked first among the four famous embroiderers was even more popular.

The reporter learned from Suzhou Jiaogu Suzhou Embroidery Co., Ltd., a top ten handicraft manufacturer in China, that since the beginning of April, the company has received more than 100 orders for “size panda ornaments” from the same section of the national ceremony. In order to complete the increasing orders, the company’s total embroidery Mother turns in and runs overnight.

As a leading company in the industry, Suzhou Jiaogu Suzhou Embroidery Art Co., Ltd. is a collection of Suzhou embroidery production, sales, training, research and joining. It has more than 500 embroidered mothers, including more than 40 national technicians, and has created a wide range of Suzhou embroidery topics. There are various kinds of art treasures with high collection value as well as practical and versatile daily necessities; both magnificent and luxurious giant pieces, exquisite and exquisite small pieces, each with its own characteristics, rich and varied tastes, and are welcomed in the industry. . After the "Giant Panda Decoration" appeared with the national ceremony, many merchants contacted Jiaogu Suzhou for the first time to customize the same paragraph.

“One-third of the same amount of custom country gifts is foreign customers, one-half of them are domestic foreign-related companies, and the number of individual collectors is also quite large. Orders from major enterprises and institutions have also come one after another. This phenomenon allows We did not expect it," said the person in charge of Jiao Gu's embroidery.

Shanghai Wei, a hotel manager with a custom-made embroideries of 20 single-nation gifts in Jiaogu Suzhou, said: “Customizing the panda decoration is not following the trend, China is strong, and China’s culture is gradually going abroad, and 80% of our customers are received by our hotel. From overseas, I hope that customers in our hotel can truly feel the charm of Chinese traditional culture."

In this hotel’s presidential suite, in addition to the customized panda ornaments, there are also many works of art such as porcelain and calligraphy. The reporter found that there are also other types of artworks tagged with “fabulous embroidery”.

“Embroidery in the hotel can display Chinese culture, create an artistic atmosphere, and also sell to customers. The delicate quality of the ancient Suzhou Embroidery and the high artistic realm of the works have always been our long-term partners. After the pandas are set alight, they receive two consecutively. More than a dozen foreign customers called us at the Jiaogu Suzhou to customize the same paragraph, which fully reflects the power of the 'national marketing'!” Mr. Wei said with a smile.

When looking at embroidery as a "national ceremony," some people also questioned why the first lady took embroidery, embroidered embroiders, and other embroideries.

Analysts pointed out that the four famous embroideries belong to the national culture. This shift was originally usual. Due to a variety of reasons, the embroidery industry has experienced a sluggish industry in recent years. This time it was used as a national gift and actually reflected the government's response to China. Emphasis on the embroidery industry, that is, hope that the four famous embroidered go hand in hand to promote the national treasure embroidery flourish and create greater glories.