Dave&bella David Bella baby clothing brand satisfaction survey

brand introduction

Dave&bella is a baby product company integrating style design, raw material development, finished product production and sales. Since 2002, it has been producing first-line international brands and producing ready-to-wear garments. In 2007, the company began recruiting internationally renowned baby designers to join in and began producing its own retail garments. On August 18, 2011, it registered the establishment of “Hangzhou Riguan Garment Co., Ltd.” and on August 23, it applied for the brand name “DAVE & BELLA”. In the same year, Taobao (Angel 尧尧 Baby) and Tmall (davebella flagship store) entered the e-commerce model for online sales.

Consumer portrait

According to the demographics of the storytelling dave&bella Sina Weibo, the crowd interested in dave&bella on Weibo is dominated by women, and the distribution word of fashion and baby's word cloud has the highest volume. It can be seen that dave&bella's followers are young. Fashionable hot moms are the mainstay. This part of women focuses on fashion, beauty, and so on. For children's clothing is also paying attention to quality while paying attention to fashion sense, dave&bella can design comfortable and stylish baby clothes to attract consumers to buy.

On the other hand, users said that the brand medical examiner found that Baidu Index and 360 Index did not include dave&bella, indicating that dave&bella's popularity on the Internet has yet to be further improved.

Consumer source

➤ ➤ ➤ 猫 商城 ➤

According to the distribution of the number of stories of popular websites, dave&bella's main voice is concentrated in the Tmall Mall, and the Tmall Mall has a sound volume of more than 7500. It can be seen that consumers pay high attention to dave&bella in the Lynx Mall. Dave&bella opened the Tmall flagship store in 2011. Users said that the brand's medical examiner found that the description of the dave&bella flagship store, the logistics service, and the service attitude score were all 4.8, both higher than those of the same industry. Davy & Bella's Lynx flagship store operated well.

➤Social media has very little sound

According to the source of the popular websites of stories, dave&bella has very low voice on social media Sina Weibo and WeChat search. The user said that the brand's medical examiner found dave&bella's official Weibo number of fans to be only 3652, and the frequency of Weibo's update was low. According to dave&bella's WeChat account, the dave&bella WeChat account has been updated recently in August this year. It can be seen that dave&bella is still weak in social media operations. Most of the parents who purchase baby products are heavy users of social media. Users said that the brand medical examiner believes that dave&bella should pay attention to the operation of social media, exert social media's appeal to consumers, increase consumers' attention to brands, and promote The expansion and spread of brand awareness.

Consumer attitude

➤ Overall satisfaction is around 80

According to the lyrical attitude of a few stories, the overall satisfaction of consumers with dave&bella is around 80, and consumers' acceptance of dave&bella is still good. From the keyword cloud, the word cloud of quality is the largest, indicating that consumers are most concerned about the quality of dave&bella products; secondly, there are words clouds of clothing, baby, and feel in the keyword cloud, and it can be seen that dave&bella's baby clothing is consumed. Among the people, the popularity is high and they receive more attention.

Quality is recognized

According to the positive evaluation of consumers, the quality of the word cloud, such as good quality, good quality, and good quality, is the largest, indicating that consumers are more concerned about the quality of dave & bella products and also have certain degree of recognition for dave&bella's product quality.

In the negative evaluation, the word with the largest amount of sound is bought. Although dave&bella's product details page gives a reference table for the size, consumers still can't grasp the size when buying children's wear products. The brand medical examiner believes that on the one hand, dave&bella can place the product size description in a more obvious position on the product details page. Secondly, dave&bella can provide customers with customer service and help consumers to make choices.

In the negative evaluation, problems such as fading and hair loss have also appeared. dave&bella should pay attention to the selection of baby's clothing fabrics. The child's skin is delicate and dave&bella should constantly improve product quality, improve consumer satisfaction, and maintain brand reputation.

➤ price satisfaction is negative

According to the sound quality and attitude of the number of storytelling price attributes, consumers' satisfaction with dave&bella's price is negative. According to consumers' specific evaluations, many consumers reflect that dave&bella's product price is less expensive and not worth the price; Some consumers think that the thickness of dave&bella products is inconsistent with the picture display. Some consumers think that the quality of products is not enough. Dave&bella should constantly improve its products by collecting consumer evaluations to provide consumers with high-quality, cost-effective baby products.

Low logistics, service satisfaction

According to the sound quality and attitude of the storytelling channels, consumers have low satisfaction with dave&bella's service and logistics. From the consumer's evaluation, we can see that the service attitude is poor, delivery is slow, and logistics is slow. The medical examiner believes that dave&bella can strengthen the training of customer service, improve the professional quality of customer service, provide consumers with shopping help, and facilitate consumer shopping. Secondly, dave&bella can constantly improve its logistics service system so that consumers can receive products as soon as possible.

summary

Dave&bella is a domestic baby clothing brand. The company has developed from a foundry to a company with its own brand. dave&bella has been recognized by many consumers and has received a certain amount of consumer support from Tmall. However, there are still some problems:

1.dave&bella social media voice is low, interaction rate and attention have yet to be further improved;

2. Baidu Index and 360 Index have not included brands, and brand awareness has yet to be improved;

3.dave&bella should pay attention to continuous improvement of product quality and quality, improve product cost-effectiveness, bring high-quality products to consumers, and maintain brand reputation.