The 22nd China Humen Service Fair will be opened soon to detonate the new boiling point of fashion

The 22nd China (Humen) International Fashion Fair and 2017 Humen Fashion Week (hereinafter referred to as the "Service Fair") will be held in Humen from November 17th to 20th. The main venue of the service fair is located in Humen Convention and Exhibition Center. The total area of ​​the exhibition area is 10,000 square meters. There are 520 booths in total. The main exhibition area covers an area of ​​1,500 square meters. It is a textile and Garment enterprise to negotiate business and seek a broad platform for partners. In addition, there are 20 sub-venues, including major clothing stores, surface accessories market, small commodity market, and e-commerce parks in the town. In this industry's annual event, local original brands have gathered together, the industry's big coffee has gathered together, and the new thinking passion collides. What kind of new fashion power is carried by this year's Humen Service Fair? How will we reproduce the splendid prosperity of Humen clothing?

It is understood that the theme of this year's Humen Service Fair is quite rich, and there will be two opening ceremonies (the opening ceremony of the 4th Humen International E-Commerce Festival, the 22nd China (Humen) International Fashion Fair and the opening ceremony of 2017 Humen Fashion Week) 4 special events (4th China (Humen) Fashion Microfilm Competition Awards Ceremony, 2017 China Fashion Printing Creative Exhibition, (2018/19 Autumn and Winter) China Fashion Fabric Exhibition, Fumin·Chuangchuang Shares “Profit Evolution Theory” Class), 2 matchmaking activities (Guangdong Tianxia·Humen clothing global buyers procurement docking event, 2017 Humen Fumin fashion clothing exchange matchmaking meeting), 2 high-end forums (China Children's Wear Marketing Development Summit Forum, clothing brand fast return, supply chain Strategy and product design training), 12 fashion shows (including 7 corporate brand release shows, 4 designer special releases, 1 "Humen Cup" final), will then detonate the new boiling point of the clothing industry and fashion industry.

The scale of the exhibition is fully upgraded

This service fair will not only upgrade the hardware facilities, but also bring more professional display experience to exhibitors and visitors, and it will become more professional in the exhibition organization.

First, the quality of exhibitors is high. It has been confirmed that a group of excellent local garment enterprises such as Pure, Aoli, Yixun, Qiaoqi, New Zealand and Kapok Road will be presented to the fair, and the China Textile Information Center will be set up to set up a static display area of ​​“China Textile Fabric Trends Release”. Enhance the level and grade of the fabric exhibition, and also set up a special exhibition of clothing printing and creative, and showcase the advanced technology of digital printing.

Second, the customer base is extensive. This year's exhibition leveraged the Canton Fair's global strategic partner, Guangmao Tianxia.com, to organize a group of well-known foreign large-scale clothing professional buyers to visit the exhibition to accurately connect with the exhibitors of this service. The exhibition also attracted clothing brands and designers from Hong Kong and Guangzhou.

The third is the professionalization of the participating audience. The main person in charge of the well-known textile and garment industry clusters and a group of professional merchants will be invited to visit the exhibition.

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The fourth is to promote social responsibility, set up a “Humen Responsible Brand” promotion area, showcase Humen “responsible brand” corporate style, improve corporate social responsibility awareness, and promote sustainable development of enterprises.

Fifth, the e-commerce area will become more specialized, and will organize well-known e-commerce service providers nationwide to provide more professional services for the majority of e-commerce companies.

Sixth, the propaganda is more diversified. On the basis of continuing to adopt the national authoritative industry media, comprehensive media, more than ten domestic provincial TV stations and local mainstream media, the promotion of new media will be strengthened.

Fashion Week is moving towards internationalization

2017 Humen Fashion Week will continue to launch the “Humen Cup” International Youth Design (Women's Wear) competition, and combine more than ten international fashion trends to create an international and creative fashion week to further promote international cooperation. Innovation.

Among them, this year's "Humen Cup" International Youth Design (Women's Wear) competition has attracted a large number of new designers from home and abroad with the theme of "Beyond and Self". The 30 finalists are from Russia, the United States, the United Kingdom, and Japan. More than 3,000 entries from more than ten countries and regions such as Ukraine and Canada stand out from the crowd. It is one of the best in the world. 2017 Humen Fashion Week actively attracts international forces to join, and the fashion will be further upgraded. During the period, “China's cutting-edge designer joint release show” will be held. The Chinese emerging designer Ming Xue, who is studying at the Omni Design Institute in Milan, Italy, and the new Chinese designer Zhao Tiantian who designed the dress for the stars will hold a special release. At the same time, two famous Ukrainian women's fashion designers will carry out the brand release show.

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Local well-known brand companies will also showcase their fashion during the fashion week, including YISHION, NewFound, ANOTHER ONE, Kapok Road, Zimple, Eall.cz, ECA and other brands. 12 exciting big shows will bring the top fashion feast to the audience; two major creative design events will be held, namely the 5th China (Humen) International Children's Wear Online Design Competition and the 2017 Humen Town Primary and Secondary School Apparel Concept Design Competition. For the majority of fashion design enthusiasts to provide opportunities for exchanges and exchanges.

Industry docking deepening

This year's service and rendezvous activities are rich and varied, from buyers, professional buyers and clothing brand enterprises, clothing market docking, fabric and garment upstream and downstream fabric companies, printing enterprises and clothing enterprises, to Humen clothing cluster and national textile clothing The docking between industrial clusters, and then to the docking of designers and clothing companies, as well as the online and offline docking of e-commerce and traditional enterprises, compared with previous years, this year's docking is more extensive and in-depth, can be described as the entire industry chain docking.

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Fashion frontier

The fashion of this service fair is far more than the Humen Fashion Week. In addition to the 12 fashion show brought by the master model, the fashion footsteps of the Humen service fair can't stop. The most fashionable and cutting-edge are here, sharing the front-end thinking. The summit forum, the most powerful new media live broadcast, the creative micro-film contest... the fashion is wonderful!

Editor in charge: Xu Yuehua