Light luxury women's brand Luisa Spagnoli is accelerating global layout

Luisa Spagnoli, the Italian luxury women's wear brand, is accelerating its global presence. Munich, Prague and Cairo stores are opening consecutively, and cross-border cooperation with the famous chocolate brand Perugina is also in progress.

It is understood that Luisa Spagnoli SpA originated from Luisa Sargentini (named after the wedding of Annibale Spagnoli and changed its name to Spagnoli). The production of Angora rabbit fur fabrics began in 1928. After several generations of development, the company has grown stronger. The company is now mainly engaged in luxury. In the design, production and sales of women's wear, sales in 2016 reached 128 million euros.

The Luisa Spagnoli brand's overseas opening plan is progressing step by step. On October 10th, Luisa Spagnoli opened its first direct-operated boutique in Munich, Germany, in the Preysing Hotel on Theatiner Street, one of Munich's indoor high-end fashion brand stores, with a store area of ​​150 square feet. Meter.

Nicoletta Spagnoli, president and CEO of Luisa Spagnoli SpA, also a fourth generation member of the brand founder, said in an Italian media MF Fashion: "We decided to invest in a city like Munich, with clothing, accessories and brands. The first line of eyewear products was launched just a month ago. The decision of the brand to enter Munich depends on our long-term observation of German consumers’ feedback. They have always been the loyal fans of Italian brands; on the other hand, it depends on In the broad business opportunities that we have seen in the rapid growth of the e-commerce channel since the beginning of the year, the sales growth of this channel has reached 68% year-on-year."

Luisa Spagnoli, the global expansion ambition of the Italian luxury women's wear brand, which is about to celebrate its 90th anniversary, is far more than that. In addition to Munich, the brand has recently opened a store in Prague and Cairo. Among them, the Prague store is located in the Centrum Chodov shopping centre, while the Cairo store is located in the city’s largest shopping mall, City Stars. In the earlier 2016, Luisa Spagnoli has entered the US market. In 2017, sales of Luisa Spagnoli are expected to increase by 5%.

At the same time, the cross-border collaboration between Luisa Spagnoli and the other great brand Perugina, which the founder founded, is also evolving. Perugina was founded in 1907 by the Luisa Spagnoli and Francesco Buitoni, Leone Ascoli and Francesco Andreani. The ever-expanding product line has also expanded to the Italian national chocolate brand Baci. Perugina was acquired in 1988 by the Italian branch of the Swiss food giant NESTLé Nestle.

Nicoletta Spagnoli concluded: “We have jointly launched the Luisa by Luisa Spagnoli perfume gift box with Perugina this year and have already exhibited it in some Luisa Spagnoli stores in Italy. Compared with other countries and regions in the world, it is the perfect craftsmanship. Manufacturing' stands out. We will continue to promote more and better products around the world, in line with the philosophy of Luisa Spagnoli."