Ben Wang, September 25 hearing, each parent wants to buy a pair of comfortable and comfortable shoes for the child, but it is not so simple to actually buy it. After an in-depth interview, the reporter learned that various brands of children's shoes on the market currently have their own size specifications and an independent system. Sometimes children's shoes with the same size are actually not put on the same foot. Not a little trouble. In particular, parents of young children are not convenient to bring their children to the mall to try on. It is really difficult to buy shoes by size.

Different sizes are the same size

Ms. Wang, who lives in Hexi District of the city, bought a pair of sports shoes for her four-year-old child in a famous brand store a few days ago. According to past experience, Ms. Wang bought a size of 10 yards. However, when they came home to try on their children, they found that the shoes were obviously small. “The other day I just bought a pair of shoes of other brands, which is 10 yards. It's very appropriate for children to wear it. This pair is also 10 yards. How small is so much?” Ms. Wang told reporters in an interview. “The same number The size of the shoes is much different.” It is understood that there are not a few consumers who have encountered similar problems with Ms. Wang. A number of parents said in an interview that basically every brand has its own independent size, and there is no way to compare it with each other when buying. Many young parents said that if you want to buy the right shoes, it is best to bring your child to try it on. But every time you buy a shoe and go shopping with children, it is not easy for many parents.

Internal error is not reliable

It is because many children do not have the time or inconvenience to try on counters. Many businesses recommend that parents do their own hands to measure the "foot length" at home and then buy them according to the "internal length" of the shoes. But in fact, according to the "internal length" to buy shoes, the error is a big problem. Ms. Zhang, the parents of a five-year-old child, told reporters that it is difficult to be accurate when measuring. Because the child's feet are slightly different in the force measurements when they step on the ground, the measurement results may have a three or four millimeter error. And this error happens to be a size "gradient." Moreover, the standard of the “internal length” of different brands of shoes is not the same, so buying shoes according to “internal length” is not reliable. In the interview, the reporter used the comparison of the three brands with the insole of the 170-mm “inner length” children's shoes to find that the actual length was not the same.

Standards keep up with troubles

Industry insiders said in an interview that it is not wise for each brand's children's footwear size system to fight each other. On the one hand, it may cause some trouble for consumers and it is not conducive to attracting new customers. The city's consumer Ms. Gao told reporters that her child has been seven years old this year, but from the age of three or four, she has only bought the same brand of shoes for her children for the simple reason that she is familiar with the size. When the reporter visited the market, he also found that the sizes of children's shoes of different brands were indeed a bit messy. For example, shoes that are suitable for children aged six or so are also available. There are 12C, 11K, 295, 180, and C11 labels on the market. It is very difficult for consumers. Make it clear. If the size can be unified as much as possible, it can also promote sales to a certain extent and stimulate demand.

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