Italian high-end custom fabric brand Stylbiella officially entered the Chinese market

(August 10, 2017, Beijing) The famous European high-end ready-to-wear fabric brand management company, Liwei, announced today that it will officially introduce the famous Italian fabric brand Stylbiella. Yiliwei Company will be fully responsible for the operation, promotion and business of the Stylbiella brand in Greater China, which further enriches the fabric line of Yiliwei, providing a more diversified choice for high-end clothing manufacturers and Chinese consumers.

“The positioning of Stylbiella fabric is very precise. It is a high-end custom fabric brand with both fashion elements and high-end quality. At the same time, the history of the Stylbiella brand and the business philosophy behind this combination of deep expertise and industrial practice are also attracting us. The reason for introducing it. We hope that by introducing Stylbiella to further enrich the consumer's fashion experience, it will show a 'fashion dress' style suitable for work, etiquette, party, leisure and other occasions. This unique style has in China. Huge space," said Mr. Zhang Dongwei, Chairman of Yiliwei Company.

The Stylbiella brand was founded in 1975 by Piero Perino in the Italian textile town of Biella. Mr. Piero grew up in a fabric family and studied at the famous textile school in Italy. His unique background allows Stylbiella to incorporate fabric knowledge into every natural fiber choice. Stylbiella offers a wide range of products for haute couture shops and apparel brands, in addition to high-quality wool suit fabrics, including coats, shirts and ties, covering almost all categories, with the aim of providing one-stop products and the best dressing experience for our customers. . Stylbiella always insists that all products are made in Italy 100%, and offers professional Italian style professional dressing recommendations. So far, it is still one of the few fabric brands in the world to offer this unique service to its customers. For many years, Stylbiella has been a major fabric supplier to many internationally renowned brands such as Zegna, Armani, Hugo Boss, Versace, Etro and more.

“We are very excited about this Stylbiella's choice to cooperate with Yiliwei. Of course, this is because we have attracted them in the leading position in China's imported fabrics. We hope to rely on Yiliwei's 20 years of European advanced garment fabric operation experience. Help Stylbiella to expand its presence in the Chinese market and give consumers more quality fabric choices,” Mr. Zhang Dongwei added.

About Yi Liwei

Yi Liwei is a European high-end ready-to-wear fabric brand management company. With the advantages of upstream and downstream of the industry chain and more than 20 years of successful operation experience, it provides a comprehensive supply chain solution for high-end apparel companies in China from “demand concept to support for sales”. According to the different needs of customers, Yiliwei provides seven brands of Italian and British ready-to-wear fabrics in three flexible supply modes: futures order, spot wholesale and spot zero cut. As a professional European high-end garment fabric brand management company, adhering to the understanding of industry trends, textile raw materials, textile technology, international logistics and professional testing, Yiliwei only selects products that meet customer needs and quality, and meets customer budgets. The price is delivered to the designated warehouse at the required time, and full after-sales service and sales support are provided. At present, Yiliwei is a major supplier of thousands of garment enterprises in China, and has become a comprehensive strategic partner of many top 100 Chinese apparel companies and well-known clothing brands.

Editor in charge: Liu Bing