"New Silk Road, New Cooperation, New Integration" - 2017 Haisi Haibo Media Meeting will be held as scheduled

At 4:30 pm on April 17, 2017, the 3rd China (Quanzhou) Maritime Silk Road International Brand Expo, the 20th Cross-Strait Textile and Apparel Expo and the 2017 Shishi International Fashion Week media meeting will be held as scheduled, once a year. The Haisi Haibo Fair is coming soon. This year's Haisi Haibo Fair will be held in Shishi from April 18th to 20th, and the Shishi International Fashion Week will be held from April 24th to 27th.

Mayor Huang Chunhui emphasized at the meeting that this year's Haisi Haibo Fair will continue the "cross-strait, scale, professional, leisure and fashion" ideas with the theme of "new silk road, new cooperation and new integration", which not only inherits the good experience of previous years. Good practice, and added a lot of new features and new highlights.

The exhibition has been held for 20 consecutive years, which will give full play to the role of the platform and historical accumulation, and promote the construction of Quanzhou “21st Century Maritime Silk Road Pioneer Zone and Strategic Pivot City” and Fujian Province “21st Century Maritime Silk Road Core Area”. The external influence and radiation of Shishi, Quanzhou and Fujian Provinces promote Fujian's industrial docking from the "cross-strait" and actively transform into the integration of the "Belt and Road" to help the mutual benefit and win-win of the global industry, city and economy.

Media Press Conference

I. Double exhibition and strong alliance

——The costume city and textile city staged the “Twin City Record”

One of the series of activities of the "3rd Maritime Silk Road International Art Festival" - "The 3rd China (Quanzhou) Maritime Silk Road International Brand Expo" (referred to as "Haisi Pin Expo"), successfully in the first two sessions On the basis of the event, this year attracted merchants from the maritime Silk Road and nearly 40 countries and regions around the world, further boosting the Quanzhou Haisi brand and prospering Haisi international trade.

This year, the Shishi Clothing City Exhibition Center, the venue of the Haisi Fair, has three floors, with a total area of ​​26,000 square meters. There are 603 booths and 380 exhibiting companies. The scope of exhibits includes: Quanzhou Haisi brand culture, clothing and apparel, home accessories, specialty foods, agricultural products, traditional handicrafts, etc. in the countries and regions along Haisi; food, coffee, health products, alcoholic products, etc.; intelligent manufacturing, health care , kitchen appliances, big data, etc.; decorations, fashion apparel, skin care products, etc. The six major county and city brand pavilions representing the Quanzhou Haisi brand are arranged in a striking position in the first floor. The Jordan Pavilion, the Mongolian Pavilion, and the European Innovation Pavilion are located around the atrium, with a total of 295 standard booths. On the second floor, there are 217 standard booths, namely the Iran Pavilion, the Uzbekistan Pavilion, the Pakistan Pavilion, the Malaysia Pavilion, and the Thailand Pavilion. There are 91 standard booths on the third floor, which is an international wine exhibition area.

Since 1992, Shishi has held more than a dozen clothing-oriented merchandise fairs in succession. In 1998, it was positioned as the Cross-Strait Textile and Apparel Expo (referred to as the Haibo Fair).

As a national and international textile and apparel expo event, Haibo Fair aims to promote cross-strait industrial docking and promote economic and trade exchanges at home and abroad, with the aim of “collecting famous clothing cities and expanding cross-strait markets” and “to Taiwan, professionalism, leisure and fashion”. "To the concept, to promote the development of Shishi and even the textile and garment industry in Fujian, we will continue to improve the scale of exhibitions and expand the scale of exhibitions. Each session has a new look and connotation.

This year's Haibo Fair is already in its 20th. This year's Haibo Fair has a main exhibition area and three sub-division areas. The main exhibition area is located in Shishi International Textile City. At the same time, Shishi Garment City, Shishi Textile Machinery Market and Haixi (Shishi) E-Commerce Park are set up in three sub-districts. Formed the layout of the "Samsung Moonlight" exhibition area. The main exhibition area in Shishi International Textile City is 62,000 square meters. If you add three sub-districts, the total exhibition area will exceed 300,000 square meters. The exhibits cover textiles, garments, fabrics, accessories, textile machinery, consulting design, e-commerce service platform, etc. The exhibits include Taiwan Pavilion, 2017/2018 China Casual Wear and Fabric Trends Exhibition Zone, National Fabric Pavilion Boutique Exhibition Zone, China Textile New Technology And application of the exhibition area, production and research and designer works exhibition area, industrial cluster exhibition area and so on.

The exhibition attracted professional buyers from China, Taiwan, Guangdong, Zhejiang, Xinjiang, Jiangsu, Jiangxi, and Fujian, including Shishi, Jinjiang, Fuzhou, Xiamen, and Putian. The main exhibition area is expected to attract more than 10,000 professionals. The buyer is present to visit and purchase.

Second, leverage the strength of Haisi to win the world

—— Nearly 40 countries and regions joined this year's exhibition

Since the official establishment of the Haishi Fair in Shishi, the “Belt and Road” has become an important label for the Haisi Haibo Fair, making the exhibition no longer confined to the two sides of the Taiwan Straits and the textile and garment industry. “One Belt and One Road” has opened a door for domestic brands and also provided a rare platform for foreign brands to enter the Chinese market.

Mayor Huang Chunhui said that Quanzhou is the starting point and gateway city of the "Maritime Silk Road". The stone lion's aunt tower, Liusheng Tower and Linyidu witnessed the prosperous scene of "the rising of the sea." As one of the important birthplaces of Yipai clothing, Shishi's products have been exported to more than 160 countries and regions around the world, making it an eye-catcher for international fashion.

This year's Haisi Pin Expo exhibition area has six exhibition halls representing the brand culture of Quanzhou: Quanzhou Cultural Heritage Museum, Shishi Health Medical Intelligent Museum, Anxi Tea and Rattan Iron Craft Museum, Dehua Porcelain Museum, Yongchun Xiangdao Museum And Nanan Pan Home Museum. In addition to the six major brand pavilions, the “Quanzhou Trademark Pavilion” and the “Cross-border E-commerce Exhibition Zone” on the first floor will also focus on the achievements and development direction of Quanzhou's economic construction and brand building.

As one of the highlights of this year's Fair, the Intelligent Manufacturing Museum and the European Innovation Pavilion will bring together European innovation industry resources, support the best practices of the international innovation industry, and promote the strategic emerging industries to promote the upgrading and transformation of traditional industries. The European Innovation Pavilion will invite innovative industry companies from European countries such as Sweden, the Netherlands, Finland, Germany, Denmark and Belgium to participate in smart manufacturing, big data, artificial intelligence, smart medical, marine deep processing, high-end food, green technology, textile new materials. And other industries. At that time, domestic and foreign counterparts will seek cooperation with domestic enterprises through the platform of Haisi Pin Expo. During the exhibition, the “Material Science and Technology Cooperation Forum” hosted by the world's top 500 enterprise technology leaders and the “One Belt and One Road” person in charge of the “One Belt and One Road Information Corridor” construction project will be held, just to discuss the complementary cooperation between China and Europe related innovation industries. .

At this year's show, countries and regions participating in Haisi include Thailand, Malaysia, Egypt, India, Myanmar, Pakistan, Nepal, Brazil, Australia, Uzbekistan, Ghana, South Korea, Italy, Mongolia, Sri Lanka, the United Kingdom, Japan, Okinawa, Jordan, Nearly 40 countries and regions including Iran, Spain, France, Germany, Lithuania, South Africa, Israel, Chile, New Zealand, Argentina, the United States, Portugal, Canada, Macedonia, Romania and Taiwan.

Among the many Haisi International Brand Pavilions, the Italian Pavilion is quite interesting. It not only has a long-established wine business, but also a fashion brand that is loved by former US President George W. Bush. The Italian delegation brought 18 companies, namely wine and fashion products companies. Among the wine companies, Cantina Tollo and Ciavolich were the first. Italian wine merchants have specially prepared products suitable for the Chinese market, which is intended to let more Chinese friends know Italian wines. Fashion products companies will showcase Italian fashion boutiques including neckties, belts, home textiles, leather bags, jeans, jackets and more.

In addition, other overseas exhibitors will also display trade products with local characteristics. Among them, Thailand, Malaysia, Pakistan and Taiwan have the largest number of exhibitors. It is understood that the main exhibits of the Thailand Pavilion are skin care products, health products, food, etc. The Pakistan Pavilion is mainly based on local handicrafts and will bring Pakistani-style art, handmade carpets, jade and other trade products. The Uzbekistan Pavilion has a strong Western-style atmosphere. This former Silk Road hub country will showcase their fine ethnic handmade costumes and handicraft designs; the Malaysia Pavilion is dominated by food and health technology products, such as domestic sales. Malaysian coffee, bird's nest, essential oils, porcupine dates, durians and a variety of snack foods will be on display; the Chinese Taiwan Pavilion, which attracts attention, will bring mouth-watering Taiwanese food to the audience and be highly sought after by the mainland. Beauty and cultural products. The International Boutique Pavilion will also bring Australian healthy food, specialty handicrafts from Ghana, Singapore, water purifiers and make-up brands.

The world-famous pub on the third floor of the pavilion will showcase wine culture from all over the world, including wine, wine, brandy, terracotta, rum, vodka, tequila and wine glasses. Famous wine exhibitors from France, Spain, Portugal, Argentina, Chile, Australia, Israel, the Netherlands, Italy, South Africa, Mexico, Hong Kong and other countries and regions will participate, and the guests will be invited to open a wine tasting area.

News award winner

Third, focus on industrial transformation and upgrading

——23 Taiwanese enterprises organized a group exhibition

As the first and only textile and apparel professional expo in mainland China under the title of “cross-strait”, “Taiwan Plate” has always been the biggest highlight of the exhibition.

The Taiwan Pavilion of this year's Haisi Haibo Fair continued to entrust the Taiwan Textile Industry Development Association to represent the exhibition. As of now, there are 23 exhibitors from the Taiwan Pavilion, with an exhibition area of ​​about 400 square meters and a group of 86 people. They will showcase a wide range of products including men's and women's clothing, children's wear, underwear and fabrics, textile machinery and equipment. In addition to participating in the exhibition area activities, the Taiwan Pavilion will participate in the “8th Entrepreneur Activity Day”.

——The supporting activities are wonderful

Different years from previous years, Shishi will also hold the 10th Global Textile Supply Chain Conference during this year's exhibition. Founded in 2008, the Global Textile and Apparel Supply Chain Conference is an international exchange platform for the China Textile Industry Federation to study textile and apparel supply chain management and brand development. The conference is still hosted by the China National Textile and Apparel Council. The world's leading apparel brands and corporate supply chain leaders in the United States, Italy, France, Japan, South Korea and Vietnam, major domestic textile and apparel industry clusters, investment management financial institutions, and industrial economy. More than 600 guests, including research experts and fashion designers, will gather together to discuss the transformation and development of the global textile and apparel industry.

Today, with the rapid development of the Internet, the manufacturing industry is undergoing a splendid transformation of “smart manufacturing”. Under the new model of innovation and transformation and exploring e-commerce, Shishi will hold the 5th E-Commerce Conference with the theme of “Internet New Retail Age”. Invite Maker representatives, investors, venture capital service providers, well-known media, and enterprises in various fields in China to discuss from cross-border e-commerce, micro-business, fund raising, operation management, human resources, policy and law, and market expansion. The various problems and countermeasures encountered on the road to entrepreneurship, sharing the successful experience and advanced models of innovation and entrepreneurship.

During the e-commerce conference, the “Shishi Industrial Belt Online Supply Matchmaking Meeting” will be held. By recommending large sellers through a well-known third-party platform, Shishi Men’s Wear Enterprise will provide new forms of good goods and establish product design, distribution cooperation and channel complementarity. With deep cooperation, we will open up the omni-channel and all-platform supply chain of Shishi men's clothing from the production end to the consumer side, and realize the goods to the world.

Fourth, the release of fabric trends

——Super thousand trend fabrics will be unveiled

During the exhibition, "2018 spring and summer Chinese fashion casual wear trend release and national textile fabric museum innovative product display" will open the authority. The event was jointly released by China Textile Information Center, National Textile Product Development Center, China Garment Association, and Cross-Strait Textile and Apparel Expo. It was jointly supported by China's popular fabric engineering, National Textile Fabrics Pavilion and CNCSCOLOR. The National Textile Fabrics Pavilion Shishi Branch and Shishi International Textile City gave special support, China Fashion League, China Textile and Apparel Brand Park, WGSN for strategic cooperation.

Among them, the National Textile Fabrics Pavilion (Shishi Branch) is the “complex and fast-renewing physical resource library” of Shishi local textile and garment industry; Shishi International Textile City is the largest textile distribution center in China with the largest variety of products, and is also Asia. One of the largest professional markets for textiles.

Under the guidance of the core concept of China's textile fabrics in the spring and summer of 2018, the trend of Shishi textile fabrics will be released in the trend, showing the trend of fashion casual wear, highlighting Shishi as a famous Chinese leisure clothing market. The fashion style of the famous city and China's popular fabric trend release base.

The fashion trend of China's fashion casual wear has been posted in the Shishi Haibo Fair for several years. It has always been highly regarded, and it is also the highlight of the textile fabric industry during the exhibition. It is understood that the exhibition area of ​​the 2018 spring and summer Chinese fashion casual wear trend is set in the center of Shishi International Textile City, covering an area of ​​270 square meters, will be from the 2017 China International Fabric Design Competition, the 37th (2018 Spring and Summer) China's popular fabrics finalists and China's textile fabrics trend research and publishing alliance's super-thousands of trend fabrics. At the same time, 700 innovative products of the Shishi Branch of the National Textile Fabrics Hall were incorporated in the form of hanging samples in the static exhibition, showing the development style and brand image of Shishi textile fabrics. On the whole, the fashion trend of China's fashion casual wear in the spring and summer of 2018 is based on the “interesting interest”, which is divided into four series of themes: the four different themes, including lifestyle, market consumption and popular colors. The typical fabrics and the design styles that may be popular in the future will be displayed in the theme, and the three-dimensional presentation of the fashion trends of Chinese fashion casual wear will be used in fashion creative design.

It is worth noting that in this trend release, people can use the mobile phone to scan the QR code on the fabric to enter the “FabricsChina Trends AI” system to quickly acquire the composition, process and manufacturer of the fabric. And a variety of information such as related or similar fabrics, so that designers and buyers who are at the forefront of the textile trend can quickly find the essential fabrics and effective information, not only for the selection of fabrics, but also to clarify the style of the new season, and also quickly Form effective procurement.

Media meeting

V. Seize the high ground of technological innovation

——“New technology innovation space” shows “green ecology” textile

Following the debut of the “New Technology Innovation Space” of the Haisi Haibo Fair last year, after the debut of China’s casual clothing city, Shishi International Textile City, sponsored by China National Textile and Apparel Council, China Textile Industry Federation Science and Technology Development Department, China Textile Industry Corporation The “Hai Textile New Technology Innovation Space” activity of the 2017 Haisi Haibo Fair, jointly established by the Management Association and the Shishi Municipal People’s Government, was once again unveiled.

The “Textile New Technology Innovation Space” covers an area of ​​more than 200 square meters and is located in the first public area of ​​Shishi International Textile City. It also has exhibition areas such as “Special New Fibers and Products”, “New Instruments and Technologies” and “College Achievements”. With the theme of “green, ecological and sustainable”, the activity aims to fully tap China's rich natural and biomass resources of textile raw materials, showcase the development of “new technologies, new materials and new products” in recent years, and cooperate with the textile industry. And communication.

Among them, the “Special New Fibers and Products” exhibition area was exhibited by 14 enterprises and universities. Display natural special fibers such as kapok, organic cotton, modified cotton, rabbit hair, cashmere, yak wool, apocynum and other products; and polylactic acid, PTT/PET two-component elasticity and energy storage with bio-based as the main feature Bio-based chemical fibers such as thermostat fiber show the theme of “green, ecological and sustainable” to the industry, and establish a new image of “green ecology” from the source.

There are 6 companies exhibiting in the “New Instrument and Technology” exhibition area, among which 4 textile machinery companies carry the latest research and development of textile online monitoring and product inspection and testing instruments, and interact and demonstrate interactively with professional technicians and audiences. The new technology achievements are mainly 3D virtual technology, through the 3D clothing design platform, textile fabric 3D display platform, 3D clothing omni-channel intelligent retail platform, 3D high-definition fabric scanning system and other products to build a 3D virtual technology integrated with the textile industry chain. solution.

The “Higher University Achievements” exhibition area is represented by Wuhan Textile University. It integrates the latest scientific and technological achievements of Wufang Textile, including woven fabric design technology, woven design technology, sweater design technology, lace design and production technology, and 3D upper design. Technology, full-form intelligent 3D design technology, Jaka control integration technology, 303 high-speed machine design and production technology, creative design of lace art, etc., intend to deep cooperation with Shishi and even Quanzhou and other enterprises, and Fujian textile and garment industry docking exchange, Form a collaborative innovation system for production, education and research.

Since 2009, “China International Textile Fabrics and Accessories Expo”, “China (Quanzhou) Maritime Silk Road International Brand Expo”, “The 20th Cross-Strait Textile and Apparel Expo”, “Jiangsu International Textile Fabrics and Accessories” The "Technology Innovation Space" and "Zhongchuang Interactive Space" activities in the Expo have been held for 16 consecutive times, and more than 300 new achievements have been displayed, which has become a window for the promotion and exchange of new technological achievements in the textile industry.

Sixth, "to change" Shishi "production still" interconnection

——Yang Ziming, Chen Wen, Duan Muwen, Yang Zi, Wu Huanran, Xu Xinyin, etc.

From April 24th to 27th, during the Shishi International Fashion Week, the iconic buildings of Shishi Garment City and Shimao Sky City will present nearly 20 “Magic Feasts”, interpreting the integration of fashion and industry, creativity and wonderful infinity. The collision of senses and thinking.

This year, the first "Shishi people" who won the "China Golden Top Designer", Mr. Carpenter, Yang Ziming will return to his hometown and lead the first show of 2017 Shishi International Fashion Week. This is the second time after he won the "Golden Top Award" to return to Shishi to help his hometown. fashion Week. This year is also the 20th anniversary of the creation of the Carbine brand. It has a "special" meaning for itself and Shishi International Fashion Week.

In addition to Mr. Cabin, Shishi’s “old acquaintance” and Mr. Chen Wen, who won the 19th “Golden Top Award” in November 2015, will once again come to the stage of Shishi International Fashion Week to bring the latest “denim trend”. ". At the China International Fashion Week on March 29 this year, Chen Wen took the theme of “Unheard of”, subverting tradition, subverting cowboys, subverting himself, blending Kunqu and denim, and using Chinese elements in design to make Western cowboys have a flavor. .

Shishi is not only a "China's famous leisure clothing city", but also a source of "闽派服饰". It is the cradle of China's "Golden Top Designer" and "Top Ten Designers". Besides Yang Ziming and Chen Wen, Ji Wenbo, Zeng Fengfei, Liu The three “Golden Top Designers” and Shishi also have an indissoluble bond, and the growth history of more than 10 “Top Ten Designers” such as Yang Zi, Hong Meizhen, Hui Wenlong and Hao Jia are also engraved with “Shishi”. soul.

Mayor Huang Chunhui said that this year, Shishi International Fashion Week, with the theme of “Fashion Shishi·Industry Interconnection”, introduced the largest domestic apparel information company, Shenzhen Butterfly Communication Co., Ltd., the independent designer collection platform, and the three major platform resources of American Apple. Create a "transactional" and "practical" fashion week, and help Shishi become a transformation base for clothing "design, product, market".

This year's Fashion Week, "Top Ten Designers" Duanmuwen will perform "New Medium Fashion Trends", Yang Zi will combine Shishi's smart fabrics to stage the "Lion" fashion trend release in this fashion week closing show.

Two new designers, Wu Huanran and Xu Xinyin, returned to the local battle after China International Fashion Week last month, and also brought a special release with their own strong tonality - "HUANRAN WU" ready-to-wear exhibition focusing on fashion and culture and tall On the "family stuff".

In addition, this year's Fashion Week also introduced "University Special and Quanzhou Teachers College Excellent Works Release", China's largest clothing information platform Shenzhen Butterfly, independent designer collection platform, and fashion retail platform Shanghai Chuangchuang, for the "闽派服饰" Even the Chinese fashion industry has injected new power.

As the largest Internet service provider in the fashion industry in China, Shenzhen Butterfly News brings together 1.3 million fashion designers, more than 500 original designers at home and abroad, nearly 1,000 buyers and filming teams covering the world, and including the International Fashion Color Committee. The cooperation of the world's top cooperative institutions such as the French Haute Couture Association has opened up the channels of “original design – channel” and “buyers – terminal”. It has organized a number of cutting-edge designers to participate in this international fashion week's 5W, ASOKA. The public is released or jointly released by the public. Whether it is a brand enterprise or a buyer, it can communicate and cooperate in the background of the fashion week.

Before the fashion, independent designer collection platform, not only refers to clothing, but also dolls, illustrators, jewelry designers ... but all designers can join this platform, and then fashion is responsible for providing SHOWROOM (designer exhibition, ordering Will help designers find the right buyers, so that original designers can focus on creativity, innovation, creation and creation. This time, fashion has brought their "ingenuity", Shen Yuzhe's "囫囵", the brand has been favored by Zhao Liying, Guo Caijie and other popular actresses. In addition, there is the “GWcouture” of senior Chinese designer Gao Jun, and the “storage” of cutting-edge designer Li Bing.

Shanghai Chuangchuang is a platform that many retailers know. It is good at finding the best match between good products, good retail and good service, and solving the “pain point” of the current retail industry. At the same time, they also act as buyers, capturing high-quality product information from the world and integrating huge product resources for retailers. With Shishi International Fashion Week, it can not only find good products, but also help the participating designers to find the retailer of the direct terminal, fully realize the “de-intermediation”.

An exhibition, an industry, a city, from the professional exhibitions on both sides of the strait, to the Belt and Road, facing the world, the 20-year history of Shishi Haibo, witnessed the transformation of China's textile and garment industry from manufacturing to quality, from a single market. The shift to two markets, from product output to cultural output. What Haishi Haibo reflects is not only the platform switching of the exhibition itself, but also the transformation and upgrading of the industry, the speed of shifting the regional economy, and the co-prosperity of global development.

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