Some people say that in the French civilization, there are four names with the highest popularity and status: the Eiffel Tower, the Louvre, President de Gaulle, and Pierre Cardin. Since Pierre Cardin’s first performance in the National Palace of Culture held in Beijing in 1979 was limited to the participation of professionals, Mr. Cardin opened the prelude to “put high fashion down the holy T platform†and became the first production. The high-end fashion designers of ready-to-wear garments have enabled ordinary people to enjoy the latest technology in the art of garments. At the same time, they have also instilled tremendous vitality into the garment manufacturing industry and broadened the market. According to the third party's objective statistics, "Pier Cardin" is one of the most widely sold trademarks in the world. However, the Pierre Cardin brand sold well in Europe does not mean that it can sell well in China. Therefore, Beijing Oriental Beauty Co., Ltd. began to pay attention to localization thinking, that is, the brand's style and marketing strategy should adapt to the consumption psychology, consumption habits, aesthetic awareness, and even cultural background of Chinese consumer groups. Integrate effectively with Chinese local culture, that is, the repositioning of product series and product appeal. The products not only meet the Chinese market but also have the characteristics of Cardin; they have both quality advantages and price advantages. Extend the brand's philosophy downwards. Since Pierre Cardin Women's Products first entered the domestic market in 2001, it has always been the goal of the 35-50-year-old intellectual women to create a high-quality clothing culture. Cardin women's fabrics are mostly imported from France, Italy, Spain and Japan, South Korea and other high-quality imported fabrics, Cardin Women's plate adopts European-style modeling, the Cardan unique shoulder pressure sleeve technology is subtly integrated into the product, fully Reflect the essence of Cardin's style. In addition, the high-grade pearl beaded alum craftsmanship, corner ribbon quilting craftsmanship are the embodiment of the perfect details of Cardin women's wear. Due to the accurate positioning and high brand awareness, the market share of Pierre Cardin women's products in the domestic market continues to increase, especially in the northeast, north and northwest regions. In recent years, more and more internationally renowned clothing brands have been continuously stationed in China. The internationalization of Chinese local clothing brands and the deepening of cooperation between local brands and international companies have made Chinese consumers increasingly diversified their choices. In this situation, Beijing Oriental Beauty Co., Ltd. pays more attention to international positioning while focusing on localization. Cooperation with Pierre Cardin’s headquarters in France is even closer. It is not simply the relationship between agents and brand owners. Instead, both parties work together to run Pierre Cardin women’s clothing in the Chinese home market. Every year, Cardan headquarters inherits the original design of Pierre Cardin from France, combines the popular elements of the international market and the specific conditions of the Chinese market to plan and design the products for each season of Pierre Cardin women's clothing. From the boarder to the company, the company conducts professional training on personnel and technology. In order to ensure that the production of French original products per quarter accounts for 30% of the total investment. At the same time, Pierre Cardin’s representative office in China held a conference on the Silk Road at Mingsha Mountain in Dunhuang, China, the Great Wall of Ming Dynasty, and the 798 factory in Beijing. Expand the influence of Pierre Cardin in China. The ultimate competition of enterprises is the competition of talents. In order to increase the reserve of talents, Beijing Oriental Beauty Co., Ltd. signed a strategic development agreement with the Beijing Institute of Clothing in 2009, and established the “Beifu-Oriental†brand marketing laboratory to attract outstanding talents. Graduate talents are added to the company's team to build a talent pool that meets the needs of the company's development. In the next five years, while keeping its focus on product R&D and channel integration, Beijing Dongfang Lili Company will pay more attention to the adjustment of its internal systems: the number of employees, the adjustment and improvement of professionalism, and the simplification and cost-effectiveness of corporate investments. Product profit and expense control increase and decrease. To provide consumers with more quality products and more detailed services. Bringing the brand of Pierre Cardin to life. Today, Pierre Cardin’s business empire has more than 400 trademark agency contracts worldwide, is produced and sold in more than 130 countries, and employs 200,000 people directly. As Mr. Cardin said: "Success is inseparable from partners and hard work." We expect more excellent agents to join this business empire and jointly build the future of Pierre Cardin Women. 
In the year of 2000, Beijing Oriental Fashion Clothing Co., Ltd. spotted the development potential of the brand “Pier Cardin†and stood out from many competitors. It succeeded in obtaining the sole distributor of Pierre Cardin Women’s China. The apparel industry, which rarely takes the international brand route, has caused quite a stir.
Today, Pierre Cardin’s business empire has more than 400 trademark agency contracts worldwide, is produced and sold in more than 130 countries, and employs 200,000 people directly. As Mr. Cardin said: "Success is inseparable from partners and hard work." We expect more excellent agents to join this business empire and jointly build the future of Pierre Cardin Women.