SUIDUTO Appropriate women's wear, the sense of design is the brand's eternal pursuit, it is the designer's most important clothing language, and it also has the most profound sense of presence in clothing.

Monologue

Of a fashion designer

The monologue of a fashion designer

I am Aimi. I graduated from the former Central Academy of Arts and Design's Fashion Design Department. She has won several gold medals in the National Apparel Design Competition and has also been invited as a guest lecturer in the clothing department of the People's University. In 2006, he created his own brand "Moderation."

Ten years later, I discovered that both myself and the people around me are chasing the rules of the game in the market. It seems that winning the market has won the whole world. The works that one can hope to do on his own have become more and more repressed. I continue to reflect on it. confused...

The world is so big, go out and see, maybe you can find directions and find yourself.

A designer with the style

I like to be a designer. Do not follow the trend, not from the public, to be a designer with independent soul.

A create shows my true self

I want to create works that truly express my inner realm. I don't offer to the market, I don't succumb to the oppression of the market, I myself, I don't fear the style, I don't fear the trend...

Commitment in fashion

My insistence on clothes may be similar to those of art film directors who compete with commercial films. They may not be box-office masters, but their works make people think and make sense. I think the fashion industry should also have such a designer.

I like things that are alive

I like things that have vitality. The costumes are expressive, musical, and clever. It is not only a flowing building, but also a tonal note.

Pursuit on fashion with vigor

The sense of design is the eternal pursuit of the brand. It is the designer's most important clothing language and the most profound sense of presence in the clothing.

The designer

The eternal source of fashion

The vitality of clothing is the designer’s mission and responsibilities behind it.

The most precious and powerful in life is the soul, and the attachment and nutrition of the soul is faith. The faith of a fashion designer is loyal to himself, has principles, is not shaken by external influences, and is not lost in the market and lost. Create an independent designer's brand. It will not even deliberately compete with the market. Doing works from the inside out will win the market and win respect.

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