Last year, it was a sensitive node in the jewellery and jade industry, and the high growth trend of the industry continued for many years. Relevant data shows that the total transaction volume of China's jewelry industry in the first half of 2015 was 215 billion yuan, a year-on-year decrease of 7.2%. The monitoring data of the China National Business Information Center also showed that in 2015, the retail sales of 100 key large-scale retail enterprises nationwide fell by 0.1% year-on-year, of which jewelry category fell by 3.5%. The once-famous jewelry industry suffered unprecedented downward pressure. The reporter recently visited the Jingcheng Jewelry and Entertainment Mall. Whether in Panjiayuan, Liangma Antique City, or Dazhongsi Antique City, the hot scenes of the past are no longer crowded. The empty parking spaces and quiet halls make people wonder whether the mall is still Opened, many shops are locked with locks on the door, and businesses that open the store are also frowning. The Gongmei Building near the Ciyun Temple Bridge was closed for less than two years after its opening. The Dongfeng North Bridge’s collection of loved ones has been hanging for several years and has not been opened. At the same time, the reporter also learned that many businesses are suddenly unable to prevent the sudden "cooling" of the market. Chen Fuqing, a senior jade businessman, told reporters that “the business was difficult to do in 2014, and it has never been encountered before. But in 2015, it was even worse than 2014â€. Jewelry mosaic merchant Gong Guoqing also revealed to reporters that "the two years of jewelry inlay market, especially the high-end inlay market business is getting worse and worse, orders have dropped a lot." The days of big companies are not good. The famous jewellery brand Luk Fook Jewellery said in the announcement that the retail sales of the Group's retail sales in the third quarter of 2015-2016 fell by 25%, which was higher than the decline in the past two quarters, due to the weak overall retail atmosphere and relatively high base. . Chow Tai Fook, Chow Sang Sang and Tse Siu Lam, who are also among the top four brands in the Hong Kong jewellery industry, are facing similar performance declines. Chow Tai Fook’s third-quarter results show that its same-store sales fell 15% year-on-year, and retail sales fell 11% year-on-year. Xie Ruilin's net profit for the first half of 2015 decreased by 45.69% year-on-year. Behind the bleak business operations, people can't help but ask why the "collection heat" has retreated so fast? From the perspective of supply, the irrational investment and investment of merchants have caused the proliferation of various commodities in the market. The most typical is the addition of Taobao and the micro-business army, which makes the prices of many products tend to be transparent and squeeze the profit margin; Angle, jewellery and wenwan is a luxury consumption, and it is now close to the ceiling of demand, and the space for further expansion is limited. Since the "collection of hot" retreat has become a reality, where should the industry develop? At present, many domestic jewelry companies have begun to initiate innovation and change. Xie Ruilin started with product design, absorbed mid-range and young consumers, and developed e-commerce business. In the first half of the fiscal year from March to August 2015, Xie Ruilin’s sales from the e-commerce business grew by more than 60%, far surpassing physical stores; and the brand-name jewellery with three major production lines of gold jewelry, platinum jewelry and inlaid jewelry At the end of December last year, the fundraising plan was announced for the company's "Internet +" integrated platform project, including the jewelry O2O platform, jewelry cross-border e-commerce platform, jewelry Internet financial platform, big data center and other four sub-projects; in addition, part Jewelry companies with capital advantages have begun to implement supply-side transformation, such as Jinyi Culture, Shenyang Machine Tool, Big Data Enterprise, Jewelry DreamWorks, and traditional gold jewelry manufacturing through intelligent manufacturing. Rayon Printing,Reyon Print,Twill Woven Viscose Rayon Fabric,Rayon Single Twill Printed Shaoxing Shangda Textile Co., Ltd , https://www.shangdatex.com