The new standard of gold can only be called "full gold"

Thousands of gold, 10,000 gold and other titles, next year will say goodbye. Recently, the reporter learned from the Municipal Standardization Information Center that there are new standards for the regulations and naming methods for the purity of precious metals for jewelry. The purity of gold jewelry can only be marked as “full gold”. The standard will be implemented on May 4, 2016.

The new standard states that the purity of precious metals and their alloys is expressed as the lowest value and must not have negative tolerances. Take gold jewelry as an example, divided into 9k, 14k, 18k, 22k and full gold, the corresponding gold content should not be lower than 375‰, 585‰, 750‰, 916‰ and 990‰ respectively. The so-called "thousands of gold" usually contains 999 baht. In addition, the precious metal jewellery naming content can only include purity, materials, gemstone names and jewellery varieties. There must be no other content before and after the naming name. As marked as: "18k gold ruby ​​ring". (Ba Jiawei)

The reporter investigated the change of symmetry and some consumers are not adapted.

From May 4th, 2016, we will say goodbye to “Thousands of Gold”. Do consumers adapt to this? Yesterday, the staff of a gold shop in Qingniwa Bridge told reporters that there is no obvious sales of gold jewelry at present. influences. During the Spring Festival, the gold counter has a large passenger flow and sales are also very good. However, some customers do have doubts about the “thousands of gold” will be renamed “Foot Gold”. According to the current situation, even if the interpretation of the purity of 999 ‰ gold ornaments can only be labeled as "foot gold", most consumers still have a soft spot for the "thousands of gold" jewelry. Many customers believe that the reason why they are called "foot gold" rather than "thousands of gold" is different, not because the metal purity is different or the solder joints are different.

Ms. Liu, who is picking a gold necklace in front of the counter, heard the dialogue between the reporter and the staff immediately saying that she was not comfortable with the cancellation of the name of “Thousands of Gold”. She liked gold jewelry before. She only bought “Thousands of Gold”. Now I have to change my name, and I am very skeptical about the gold content of the goods. The staff said that the "thousands of gold" and "foot gold" in fact the metal purity is not much different, because one or two different solder joints lead to different prices. Because of this different solder joints, the price of “Foot Gold” jewelry will be several tens lower than the price of “Thousands of Gold” jewelry.

Experts say that it is intended to improve the design process of gold jewelry

The relevant person in charge of the National Jewelry Standardization Technical Committee said that the new standard is by no means a reduction in the standard level. On the contrary, it reflects that the standard setting is more in line with the nature of jewelry products. The standard modification only harmonizes the purity naming convention and does not limit the high-content products such as “thousand feet”. Secondly, jewellery is a kind of art value-added product that emphasizes design and crafts. Jewelry products should emphasize its artistic value.

In the jewelry counter area of ​​a large shopping mall, the reporter saw that the gold price of each gold shop is almost the same, and it is also “thousands of gold”. The price of a well-known brand gold shop is actually higher than other brands by 17 yuan. Is it every The gold standard of the jewelry store is different? Ms. Wang, who is buying in the counter area, told the reporter that since the price of each store is quite different, I have considered it for a long time. The most expensive one is 305 yuan per thousand grams. The cheapest "thousands of gold" is 288 yuan per gram. The quality that I think is expensive must be good, but I am optimistic about the style design of this cheaper one.

In this regard, a jewelry expert from the Municipal Product Supervision and Quality Inspection Institute told reporters that this standard revision will not only guide enterprises to improve the design level and craft quality of precious metal jewelry, but will further strengthen the protection of consumers' right to know. In fact, the gold content of gold, thousands of gold and other gold ornaments is not much different, and the quality is not obvious. However, in the case that consumers are difficult to distinguish, they tend to buy purely pure gold jewelry, while ignoring the jewelry process.

Pay special attention to the price and follow the market.

If the gold jewelry can only be labeled "Foot Gold", is its price based on the price of the full gold or the high price? How do consumers get the real information about the precious metal content?

A jewellery expert from the Municipal Product Supervision and Quality Inspection Institute told the reporter that the cancellation of the title of "Thousands of Gold" did not have much impact. After the cancellation, gold jewelry can focus more on the process than on the purity of gold. After all, gold jewelry is not a major investment tool, and there is a certain difference between it and spot gold.

The staff of a jewelry store told reporters that each of our products will clearly indicate the metal content to consumers and tell the consumers about the quality information. According to the current situation, the price of “foot gold” should continue to follow the market. There are no specific operational measures. The reporter also learned from the relevant information that there are also clear provisions in this revised draft: the enterprise should bear the guarantee responsibility for its express content; the content of the jewelry logo in the enterprise standard should be objectively regulated, and should not mislead consumption and exaggerate publicity.

In the interview survey, the reporter found that many consumers began to pay attention to the change in the title, how the price of “Foot Gold” will change, and how to change the name of “Foot Gold”. It is reported that the current trade-in pattern for gold goods is based on the price of the gold exchange time after the corresponding cost is removed per gram. In the face of the “thousands of gold” changed its name to “Foot Gold”, the price limit for consumers to buy, the sales staff said that the problem has not been considered yet. After the official implementation of the national standard, it is more reasonable to see how the new way is changed according to market conditions. It is still not good at the moment.

So how do you invest in gold in the Year of the Sheep? According to industry insiders, compared with previous years, the investment situation in the gold market has been complicated in recent years. In this environment, investors need to have the necessary investment knowledge to enter the market. In the Year of the Sheep, “selling money” still needs to carefully choose investment tools to avoid potential price fluctuation risks.

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