PUMA PUMA Sports Brand Launches FOREVER FASTER Brand Concept

PUMA officially released the new brand concept Forever Faster yesterday. PUMA is committed to becoming the world's fastest sports brand. Forever Faster will be known worldwide through integrated multimedia marketing campaigns, including a television commercial featuring many top international sports stars including Usain Bolt and others.

Forever Faster perfectly illustrates the outstanding performance of athletes in sports competition and personality traits. Yosemite Bolt, the world's No. 1 trapeze player; Mario Balotelli, Sergio Aguero, Marta Vieira da Silva, football star; Ricky Fo, golfer Le and Lexis Thompson and the Ferrari Formula 1 team have performed in Forever Faster TV short films. In the film, these athletes broke the routine and dared to challenge the risks and demonstrated their bold, confident, firm and happy attitude.

Forever Faster interprets the excitement of winning the first name, the unassuming attitude of being at the top, and the humor of adapting the change; this belief not only serves as a slogan for brand marketing campaigns, but also means that PUMA hopes to be more flexible and sensitive. Capture the design innovation and trend style of the product and quickly bring it to the market. Forever Faster is not only a brand concept, but also a symbol of PUMA spirit.

Adam Peterk, Global Marketing Director of PUMA, said: “Forever Faster is a brand promise made by PUMA to inform consumers that we are and will be the fastest sports brand in the world. As we all know, PUMA has always had the courage to take risks. This will never change, Forever Faster is the best interpretation. This new concept will change our product design and innovation, brand marketing will also adjust."