The purest happiness in my mind stems from a "big boy" in my heart. He can always keep us a sense of novelty about the world, and make us brave to explore, innovate, change, join the kidult family and seek a youthful climax.

In 2008, Guangzhou Teng Yi Clothing Co., Ltd. created a " CRZ " tide brand. "CRZ" tide brand is a clothing as the core category, across the board from the development of high-quality influx of people, is one of the brands under the sowing Fashion Group Co., Ltd.. CRZ has always been to create the international tide brand as the goal, and invites Japan's leading designer Chao Qixing as design consultants, through the clothing design to express the unique personality of young people and life attitude.

CRZ

Young is a questionable attitude

P: What is your brand's clothing style? What are the main positioning of the crowd? Want to show something?

Ren Su Fang: CRZ, a light tide card that stands for "A Different View! Different Answer!" CRZ consumer groups are called Kidult families. Kid is a child, Adult is an adult. Kidult specifically refers to adults with a child's mentality and interest. CRZ interprets the Kidd's "stubbornness" with a greedy K-bean image, bringing a sensational and unexpected brand experience to communicate with the world through unique "? +!?" Text rhetoric "?" To challenge the common sense attitude to pursue their own answer "!" In addition, CRZ inspires people to create their own unique and happy lifestyle with a creative sense of life.

kidult族  轻潮范——访CRZ潮牌创始人兼艺术总监 任素芳

Young will make you astonished

P: What is the theme of your brand in this trade fair? How do you show yourself?

Ren Sufang: The theme of our show this time is called " ate suprise ", but different meanings. The release of this show is mainly around the CRZ brand advocates "different answers" and design. We think everyone has a "big boy" in their hearts. Through the release theme of "Eat Amazingly Surprise", we can convey that CRZ people have their own different views and opinions on the world. We are not antagonistic to the world but just do not want to be socialized.

P: Shenzhen gathered a variety of clothing brands , do you think the advantages of your brand where?

Ren Sufang: At this trade fair in Shenzhen, there are a lot of excellent apparel brands to exhibit and publish the brand show. We think this is a very good thing. Let CRZ have a bigger stage to boldly highlight itself and share with us Different interpretations of "different answers". For the CRZ, first of all, we are very young and have many new ideas that young people like to attract young mentally-crazed likes. Second, we focus on value communication with consumers, both from product design to store design, attaches great importance to the experience of consumers experience. Many tide brand is to use visual symbols to interpret tide brand, CRZ mainly interprets tidal life value with life attitude, and unlike other tide brand designers, CRZ is more about market-oriented research and consumer groups are very inclusive .

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