[China Gift Network News] How many heroes are lost in business gifts. Indeed, the rules for business gifting are strict and demanding. Whoever, what to send, how to send it is very subtle, to be reasonable, unexpectedly can not be sent, Hu sent, spammy. It can neither be elegant nor arrogant, nor can it be mundane to ordinary; neither can it be empty, it must be slick, and it must also highlight the ideas and ideas of a high-end business person. Unpredictable premise is a gift that is reasonable and reasonable. SUSAN GIFTS CO.,LIMITED , https://www.susangifts.com
　　
Must conform to the identity, age, gender, hobbies, living habits, etc. of the recipient, including the social identity of the recipient, the professional identity, the identity of the industry in which it is located, and so on.
　　
In addition, the gift should be light and proper. Gifts for business gifts are generally collaborative relationships between superiors, customers, and offenders, and are very sensitive to both the gift giver and the recipient. Gifts are too expensive, and people who accept gifts are suspected of accepting bribes. And to make the other person happy to accept, it is best to choose the road goods, or gifts that the recipients want to buy.
　　
The choice of business gifts also has customary taboos. For example, because the "clock" and "final" homophony make people feel unlucky, so business gifts can't be sent to the clock; for intellectuals with high cultural literacy, they send a crappy painting and calligraphy. Not interesting.
　　
Creative, personalized and enhanced gift value
　　
Business gifts, whether it is to send emotions, send health or send happiness, send fashion, creativity and personality are essential, because less creativity and less personality, it will make it difficult for the recipient to experience unexpected emotions.
　　
Creativity and personality can be achieved with fashion. Modern gifts, advocating small size, high technology content, innovative personality, restrained and intelligent. Small size means that there is no exaggeration, no publicity, more value; high technology content, more modern, more in line with the needs of business people; innovation has personality, in line with modern business people's personality, trendy and unconventional consumption Ideas are more likely to impress everyone. For example, the gift made by the private decoration gift agency of the People's Square is attached to the customer's name, and the verse related to the customer's name is engraved in the gift. In addition, the customer's classic speech recording, or a photo taken on a major occasion, is stored in the gift, so that the customer has an unexpected feeling, and then feels how much the gift can not be bought, really appreciate The gift giver's heart.
　　
Second, you can borrow cultural style. The price of the gift can be not too high, but it must have the connotation of chewing and recollection. It must be worthy of repeated play. It must reflect the personality of the giver and the taste of the recipient - "gift to send knowledge", " Ideas such as giving gifts and sending fun. For example, for a friend who loves to read, send a set of "21st Century Classic Audiovisual Library", which will include more than 21,000 books and video materials in 46 CDs, so that high-end business people can feel the good intentions of the gift givers. The effect outside is naturally reached.
　　
Collision of the mind, transmission of emotion
　　
In modern society, there are ever-changing changes. In frequent business contacts, most customers receive a lot of information every day, and they also receive a lot of gifts, which are very easy to forget. How to make a gift to impress customers?
　　
First, the gift, the language, the emotions, the blessings, etc. that the gift giver wants to convey are passed to the recipient through the packaging of the gift, the attachment, etc., so that the gift becomes a living gift and a vital gift, so that the recipient once sees the gift. You can think of the gift giver and play the role of collision with the gift giver.
　　
Second, choose to form a “long-term dynamic gift†with customers. One of the rules of business gifting is that the gift-giving interval is appropriate, over-frequency is too frequent, there is a suspicion of bribing customers, and the company's own financial resources may not be eaten; the interval is too long, and the gift-giving effect is not continuous, so that customers forget. The biggest feature of “Shangxunbao†mentioned in the opening article is that it transcends the static passiveness of traditional business gifts and actively communicates with customers in a dynamic way, thus turning a gift into a “long-term†between customers and enterprises. "Contact", achieved the effect of giving gifts at the same time. As long as you touch the phone, the customer will be 100% exposed to the message. From the perspective of psychology, repeated forms of information reception can enhance the memory effect of information, so as to achieve the purpose of making customers deeply impressed the information sent by enterprises.
　　
I believe that the topic of "business gifts, emotions, unexpected", whether it is gift suppliers, agents, distributors, gift buyers, recipients, will have different understanding, experience and feelings. Inspired by jade, I hope that through the discussion of this topic, we can truly make business gifts play their own value and role, and achieve the effect of commercial lubricants.