On the turbulent Chinese fashion map, Dalang melded the glory of one industry and the vision of the future. When the rising Chinese fashion sits on the world stage, Dalang’s brand dream is rooting and creating a stir. The epoch of the era.

On June 27th, the first press conference of the 12th China (Dalang) International Wool Textile Products Fair ("Weaving Fair") was held in Beijing's Great Hall of the People, November 12-November 15, Dongguan The twelfth "Waizao" in Dalang will unveil the mystery of fashion, bloom, and the mystery of Da Lang's beauty will also be revealed.
The "Weaving Fair" was sponsored by the Dongguan City People's Government, the Textile Industry Sub-committee of the China Council for the Promotion of International Trade, and the China Wool Textile Industry Association. It was organized by the Dongguan City Dalang Town People's Government and the Dongguan City Wool Textile Industry Association. The Dongguan City Maozhi Fashion Designer Association, Dongguan Dalang Chamber of Commerce, Dongguan Dalang E-Commerce Association, China (Dalang) Wool Textile Products R&D Center co-organized.

Fashion, in the name of Dalang
Dalang has inherent advantages in many aspects such as geographical location, industrial base, commercial resources and configuration, and people have every reason to place great hopes on it:
In 1979, Dalang took the lead in accepting the transfer of Hong Kong's wool textile industry, thus writing down the history of China's woolen industry. In 1995, Dalang took advantage of it to establish a professional market for wool knitwear, and the scale of industrial agglomeration began to appear; 2001 Dalang was the first to establish the “Weaving Fair” and Dalang Woolen was famous. In 2002, Dalang was listed by the China National Textile and Apparel Industry Association as one of the first batch of “Chinese woolen towns” in the country. Dalang Maozhi began to specialize. Branding and marketization; Since 2005, Dalang has reviewed the situation, vigorously promoted informatization, e-commercialization, and internationalization, and the woolen fabrics industry has continued to grow bigger and stronger. In 2012, Dalang was listed as “the distribution of computerized flat knitting machines in China. "Base" and "National Demonstration Base for Transformation and Upgrading of Foreign Trade", and won the honor of "the first batch of national textile model industry clusters"...... At the same time, the Dalang Wool Garment Fashion Online Design Competition, the Knitwear Fashion Design Competition, and the Knitwear Fashion are popular. Trend conferences are also in full swing, and an open and energetic Dalang is rushing toward us.
As a nationally renowned fashion sweater manufacturer, Dalang produces woolen fabrics that are fashionable, casual, and diverse. They have novel styles and follow the trend. They have become fashionable clothes that can be worn all year round. At present, Dalang has emerged a number of well-known brands such as Ying Heyi, Ji Fandeng, Li Ziao, Impressive Grassland, Yingwei, QQ, Baodi Rice, Yifei La, Curly Curly, and so on.
Fashion is not just the lead of the trend, it is also a kind of cultural accumulation and an extension of the connotation of an industry. For Dalang people who think ahead, fashion is an opportunity. At present, under the background of international economic instability and increasing downward pressure on the industry, the textile industry is in a critical period of transformation and upgrading. In this regard, Dalang Town takes fashion as an opportunity, takes innovation as its banner, and takes the “Weaving Fair” as its window to take the lead in launching the industry uprising war of fashion insurrection in the whole industry.
In order to realize and promote the fashion revitalization of the whole town's wool knitwear industry, Dalang Town supports enterprises in exploring the international market, organizes the knitwear enterprises to “go out” to participate in the exhibition, formulates the standards of the wool knitwear industry, regulates the orderly competition among enterprises, and improves the industry. The overall quality level promotes the upgrading of the industrial structure; the training and certification of color matching divisions is organized to reserve fashion design talents for Dalang; the China (Dalang) wool knitwear fashion trend conference is held to promote the outerwear of Dalang sweaters. Fashion and Seasonalization; China (Dalang) Woolen Garments Fashion Design Competition and China (Dalang) Woolen Garment Fashion Online Design Competition are held to inject new life into the Dalang fashion industry; China (Dalang) International Wool Weaving Products Trade Fair Yes, the Dalang sweater was successfully brought to the world... Perhaps, fashion is abstract and can not be embodied, but the industry development driven by fashion can be seen clearly. Dalang is a successful case.
In the downturn of the industry, in 2012, the gross output value of the Maozhi industry in Dalang Town reached 16.5 billion yuan, of which the value of the gross value of the wool-weaving enterprises above designated size was 8.22 billion yuan. From January to May of this year, Dalang Town under the “cold stream” succeeded in counterattack, and the gross value of gross output value of Maozhi Enterprises was 3.48 billion yuan. Especially in the sales of CNC loom, this year from January to May, the sales of CNC loom were hot. Among them, Ningbo Cixing Co., Ltd. Dalang Branch has sold more than 8,000 computerized flat knitting machines in the past six months. It is expected that the gross output value of wool weaving companies will also increase significantly in the second quarter.
Fashion, in the name of Dalang, has found a perfect definition of industrial and fashion integration, a combination of culture and creativity, and technology and innovation.


Weaving Fair, Da Lang's Business Card
In response to China’s economic restructuring and upgrading orders, it has become a “weaving festival” that gestates future fashion forces. Before we open the trend, we will lead the industry, change the trend of the brand, and enlist fashion.
"Weaving Fair" not only represents a model, but also a fashionable Chinese dream that is passed down from time to time and will never be destroyed. It will break through the rise of brand power under the global competition pattern and symbolize the revival of China's woolen fabric industry.
There is a song sing: "There are dreams, no one is amazing." Dalang's Maozhi dream is also part of the Chinese dream, and the "Weaving Fair" that has been held for 11 sessions is a perfect embodiment of Dalang's Chinese dream.
In the past 12 years, Dalang's development and growth have been concentrated in the "Weaving Fair". Each time the exhibition is held, it is a review and beautiful sublimation of Dalang's innovation achievements. With the development and improvement of the Dalang woolry industry, the “weaving trade fair” achieved a magnificent turn from the “image exhibition” to the “trade show”, which not only effectively alleviated the impact of the macroeconomic environment on traditional industries, but also promoted The sustainable development of the Long Mao Zhi Industrial Cluster further stimulated the vigorous development of the Pearl River Delta and Yangtze River Delta wool knit enterprises and CNC looms manufacturing industry, becoming the most renowned and influential trade event in the domestic and international wool woven industry.
This exhibition will closely focus on the strategic deployment of "comprehensively promote the integration of the two cities and one district" and take the lead in realizing the high level of development and the construction of the "six major projects" with full implementation of the "six major projects" for the redevelopment of five years. The core task of a new weaving city is to take the theme of “a stylish weaving city” and “beautiful Dalang”, with the direction of internationalization, branding, specialization, marketization, and informationization, and through “four furthers”: further clarification Industrial planning, further expanding the scale of the exhibition, further standardizing the operation of the exhibition, further highlighting the characteristics of the exhibition, continuously improving the quality of the exhibition, and creating the exhibition brand.
In order to further strengthen the concept of brand creation at the exhibition and enhance the cultural connotation of the "Weavers' Association," the proposal of "Fashion Weaving City, Beautiful Dalang" has immediately revived Dalang's traditional industries and is full of tension. If we say that the first "Weaving Festival" was groundbreaking, the holding of the Twelfth Exhibition will bring the future development of Dalang to a new height.
"Weaving Fair" as Dalang's brand name card, has integrated fashion into the industry, the brand, the future of the fashion industry's fashion rise, originated from Dalang.


Innovation, let the fashion bloom
As the vane of the wool-weaving industry, the "Weaving Fair" continues to innovate and improve under the traction of the fashion concept. This exhibition strives to be a platform to display the achievements of 10 square kilometers of China's Maozhi Trade City in one year; to become a bridge for promoting exchanges and cooperation among the industry; to become a carrier for accelerating industrial restructuring and transformation and upgrading; , The largest scale of the exhibition, the best display effect, and the highest level of merchant satisfaction. For this reason, the current highlights continue to flash:
Photographed the first microfilm of wool industry. In order to promote the promotion and promotion of the “Weaving Festival” and further promote the integration of industry and culture, our town invested in the production of the Maozhi industry micro-movie “The Dream of the Weaving City,” which took half a year to complete. It was Dongguan’s first use of new media as a cultural expression. Micro film promoting industry development. The film tells the story of Dalang's youth designers’ courage to pursue dreams, intersperses e-commerce development, and the creation of apparel brands. This reflects the entrepreneurial spirit of the Dalang Maozhi people's arduous struggle and advancement on June 6th. The successful premiere was praised by all walks of life and published on well-known video websites such as Youku, which preheated the 12th "Woven Weavers".
To compile and publish the Daerong Knitwear Price Index. This work is a big move for Dalang this year to increase the price discourse of woolen products and promote the transformation and upgrading of the woolen industry. At present, the “Dalang Sweater Price Index Compiling Work Plan” has been formulated, and a cooperation agreement has been signed with Ji’nan University for woollen price index projects. The project preparation has entered a practical operation stage. As a highlight of the current "Weaving Fair", the Knitwear Price Index will be officially released during the show.
Create an e-commerce industry center. This year, Dalang Town E-Commerce Association was established in our town, and Dalang e-commerce industry center with a total area of ​​13,000 square meters was planned to be built on the third floor of the main conference trade center. One-stop service comprehensive incubation platform. The e-commerce production center will serve as a featured exhibition area for this exhibition and will become another highlight of this year's "Weaving Fair."
The first trend of woolen clothing in spring and summer. China (Dalang) Knitwear Fashion Trends has been successfully held for 6 sessions so far. This year's "Weaving Fair" will be closely linked to the "fashion" theme, with China (Dalang) wool textile product R & D center as a platform to add the static display based "wool knitwear fashion trends released in spring and summer." Through the study and release of the spring and summer fashion trends, we further demonstrated the characteristics of seasonal and fashion of Dalang Wool weaving.
Organize three "weaving fairs" to go out. Compared with previous years, this year we have increased the investment promotion and promotion efforts of the “Weaving Fair” going out. We will participate in the New York Fashion Show in July, the Paris Fashion Show in September and the unified image of “Dalang Maozhi”. One of the world's top ten exhibitions of the Russian Federation of Light Industry Textiles. Among them, the Russian Exhibition is the highlight of the three “Weaving Fairs” in our town. During the exhibition, we will also hold the “Weaving Fair” promotion conference, invite the members of the Russian Local Textile Association, trade buyers with decision-making rights, textiles. A variety of trading companies participated in the exchange and docking to strengthen the links between textile companies in the two places and invited them to participate in the Dalang "Weaving Fair".
Dalang in June, full of flowers, fragrant vomit. The beautiful Dalang has already opened his arms and used his passion and dream to write a new splendor for the “fashion weaving city”. Along the steps of innovation, shouldering the new mission of leading the development of the industry with fashion, the 12th Dalang "Weaving Fair" will surely bloom with flowers and applause.

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