“Currently, there is a well-established process for loose diamonds and other unset jewels. However, the methods used to identify the gems that have been inlaid are often different, sometimes even due to inlays. Reason, can not evaluate the gem
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This is the content of the lecture entitled "Laboratory Operation of Jewelry Appraisal" by the International Gemological Institute (IGI) CEO Mark Bronner at the Beijing International Jewelry Exhibition Seminar.
For three years, a “traditional program†at the International Gemological Institute – sharing jewelry expertise with industry insiders at the Jewelry Show. Bronner believes that with the rapid development of the Chinese jewelry market, the focus of the world jewelry market is gradually shifting to China. At present, China is relatively lacking in the field of jewellery identification and evaluation. He hopes that through such professional seminars, more Chinese industry insiders will pay attention to the expertise of jewelry identification and share the latest information of the laboratory.
“Our consistent goal is to provide our customers with the most convenient and highest quality service in their home country. This way, no matter which diamond center you purchase, you can attach a globally uniform appraisal report.†Bronner told China Gold Reporters, they see that in the diamond circulation channels of all levels in China, the demand for the International Gemological Institute certificate is increasing, so they need to provide customers with more convenient access to services. “Enable customers to not only identify their products at the International Gemological Institute, but also enjoy a completely free shipping service between Shanghai and Hong Kong International Gemological Institute.
The International Gemological Institute provides customers with quality services, while at the same time focusing on building consumer confidence in the industry. Bronner told reporters: "Because diamonds and jewellery have no price reference, consumers must have a sense of trust to buy, and this depends on the testing of the jewelry evaluation and testing industry. The International Gemological Institute has an international reputation and is doing it for customers. When testing jewellery, there is no prejudice against all customers and no participation in any commercial trade. This is the global credibility of the International Gemological Institute.
Internationally renowned jewellery photographer Donna Wood was invited by the International Gemological Institute to give a professional lecture on jewelry photography entitled "Image is Yourself". He explained how to improve the quality of advertising through high-quality photography, thus enhancing the company's image. 