E-commerce promotes gift industry to welcome the second spring

The relevant data shows that in 2012 China's e-commerce transaction scale has exceeded 7 trillion! Online shopping, starting from the early adopters of a few, has now become a synonym for people's procurement, as small as a needle, a large home appliances, can be easily bought with a little mouse. Since the beginning of last year, people in the industry have discovered that the e-commerce war in the traditional gift industry has quietly begun. The low-key gift industry has begun to use the Internet platform to erupt, especially high-end products such as coins, banknotes, and porcelain, etc., are heating up on the Internet. Because of its superior cost-effectiveness and procurement convenience, it began to snatch the high ground of the industry.

First, e-commerce favored, gift industry glow second youth In the past decade, the explosive development of e-commerce, a variety of online shopping platform has mushroomed, in addition to Taobao, Amazon and other integrated platforms, some vertical industry sites have also risen rapidly , Such as red children selling maternal and child supplies, Jingdong Mall for 3C appliances, and Jinhong Shopping Net for middle to high-end gifts. According to statistics from market research agencies, sales of traditional channels have fallen sharply due to the impact of these e-commerce platforms on consumers’ “staking”. For example, in Beijing, Zhongguancun and other electronic stores are already “cheap cars”. The traditional gift exchange market and physical stores are also becoming increasingly deserted. In contrast, the volume of transactions through the Internet has skyrocketed.

According to reports, more and more high-end and high-end consumers have begun to shift their attention to valuable collectibles, including commemorative coins, commemorative banknotes, annual stamps, fine porcelain, precious metals, and high-grade calligraphy. And so on, consumers need more and more complex categories. At this time, the drawbacks of traditional physical stores began to be exposed, because the display variety is very limited, the price is not cheap, can not meet the needs of customers, so more and more business people began to move to the Internet to buy. In the professional gift sales website, not only the product categories are available, but also the introduction of various gifts is extremely vivid and detailed, and the prices can also be compared. Consumers can purchase favorite gifts and learn very abundantly through industry websites. The collection of knowledge can be described as multiple purposes. This allows the gift industry to set off another climax with the help of the Internet.

Nowadays, people’s daily lives have become an indispensable part of their lives. That is, couriers who fly all kinds of courier, and fly around in the streets have become a landscape that can be seen at home and in the company. The busy delivery figures of the couriers are behind this, a staggering number: According to statistics, in 2012, the scale of China’s e-commerce transactions has exceeded 7 trillion! Online shopping, starting from the early adopters of a few, has now become a synonym for people's procurement, as small as a needle, a large home appliances, can be easily bought with a little mouse. Since the beginning of last year, people in the industry have discovered that the e-commerce war in the traditional gift industry has quietly begun. The low-key gift industry has begun to use the Internet platform to erupt, especially high-end products such as coins, banknotes, and porcelain, etc., are heating up on the Internet. Because of its superior cost-effectiveness and procurement convenience, it began to snatch the high ground of the industry.

Second, the category increased, the high-end products continue to heat up According to Jinhong shopping network marketing personnel revealed that for different levels of consumer demand, professional gift network will be a wide range of products to be classified, after the consumer login website, you can All hot products can be seen at a glance and can be easily selected. They are not as dazzling as to enter the traditional trading market. For the continuous sales of high-end and mid-end gifts, the website has introduced the origin, material, meaning, and value of the products in great detail. Customers can understand various products in-depth so that they can grasp their business purposes.

The reporter saw on the Jin Hongwei shopping website that in order to better understand the best-selling “Eastern Red Hairs Golden Diamond Jade Table” of the year, the website made a nuanced introduction. This collection was researched by China Light Industry Watches. Producer, limited to 1893 sets of hair style, the body is 999 pure gold material, header inlaid with natural diamonds and jade, Mao Weiwei impressively into the eyes of the image, the product has five anti-counterfeiting, very fine and noble, the value of the collection immeasurable. The person in charge of the website told the reporter that this collection has received a great deal of attention as soon as it goes online. Due to consumer demands, the website has performed a full-scale display of it, and orders have been constantly increasing. In addition, with the steady development of the domestic economy, people’s economic income and quality of life are increasing day by day. Porcelain collectibles have gradually become hot items. Whether it is a beautiful blue-and-white porcelain bottle or an unconventional purple teapot, It is increasingly becoming one of the major gifts for personal collections or business gifts.

Third, the trend of the times, the Internet sales lock pattern In fact, more than a decade ago, the gift industry has been in urgent need of innovation, on the one hand, the traditional gift shop limited display space and boring shopping atmosphere, can not be very good to attract the attention of high-end consumers, In addition, consumers carry cash in their pockets and need to bring them home after purchase. The procurement process is extremely troublesome. Professional e-commerce website came into being and solved these troubles very well. Consumers can choose any gift in the sea of ​​gifts, and the required gifts can be handled one-stop. At the same time, professional courier will deliver the goods to the door. , Even directly to the customer's home, both stylish and noble, but also saves time and effort, which is tantamount to let the traditional gift industry is in the limelight.

With the development of science and technology, there has been a wave of changes and trends in every era. In the field of product sales in the current century, the Internet has become an overwhelming mainstream channel, whether it be the btb model or the btc model. From the way people buy on the streets to the online marketing model, there is a qualitative leap in the gift market today. When e-commerce and consumers both turn their eyes to the mouse, the Internet has become The protagonist of this era.