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Following the brand philosophy of "leading the trend and creating stylish products to meet the needs of the community," Songli House launched its now-famous brand, "Minihouse," in 2002 after completing its foundational development. With a focus on vibrant colors, creative designs, exquisite craftsmanship, premium fabrics, and affordable pricing, Minihouse quickly captured the attention of consumers upon its market launch. Within just one year, the brand experienced rapid growth, expanding its sales network across major cities in Guangdong, Zhejiang, Hubei, Sichuan, Fujian, Henan, Hunan, Beijing, Chongqing, Liaoning, Jilin, and Heilongjiang.
Minihouse's unique positioning as a brand that blends European-style fashion with high-quality craftsmanship has made it a favorite among parents who want their children to look cute and feel comfortable. The use of eco-friendly materials ensures a soft and safe texture for kids, promoting healthier choices for growing bodies. At the same time, the brand offers premium quality at mid-range prices, making it accessible to a wide range of families. This combination of style, comfort, and affordability has helped Minihouse become a beloved name in the children's apparel industry, continuously evolving to meet the changing demands of modern families.