Guangxi Guiping Lidong Sports Goods Co., Ltd. , https://www.lidongsports.com
In 2000, Mr. Yang Longxing, the chairman of the Chinese mainland, partnered with an Italian design team to introduce VSKONNE to the Chinese market. By blending the latest European fashion trends with the preferences of China's high-end menswear consumers, VSKONNE implemented a strict and standardized international management system in its sales strategy. The brand quickly gained recognition among the middle class and celebrities alike, becoming a symbol of sophistication and leading the trend in high-end men’s fashion, particularly in tuxedos and formal wear.
Over the course of eight years, VSKONNE expanded rapidly across mainland China, establishing nearly 100 retail outlets. With the slogan "Fashion Without Borders, Detail Without Borders," the brand continues to promote a lifestyle that seamlessly combines professional and personal elegance. Through precise market positioning and trend-setting designs, VSKONNE brings European-style fashion and lifestyle concepts to Chinese consumers, offering a unique interpretation of "detail and fashion" through its clothing line. Each piece reflects not only style but also a deep appreciation for craftsmanship and modern urban living.