ERMANNO SCERVINO women's 2019 autumn and winter advertising blockbuster

On June 13, 2019, Milan - Ermanno Scervino released its 2019 autumn and winter advertising blockbuster filmed by famous German fashion photographers Luigi and Iango in Paris.

The protagonist of this blockbuster movie is Doutzen Kroes, the top model in the Netherlands, with a basic and timeless black and white color as the overall tone. During the studio shooting, the photographer focused on Doutzen himself and her interpretation of the most beautiful works of the 2019 Fall/Winter collection. These succinct styles are designed to highlight the unique beauty of women through a strong visual impact and are enhanced by the creation of Tuscan craftsmanship.

“In this season, what I want is a very minimalist style. Today our era has over-exposed pictures and details. And I, on the contrary, want to continue to focus on women themselves, focusing on their beauty and heart. The feeling is that my fashion concept is to design those clothes with good tailoring to help women express their femininity. Luigi and Iango's aesthetics are very compatible with my ideas. This big image has a strong influence. "It's modern and timeless," says creative director Ermanno Scervino.

Ermanno Scervino 2019 autumn and winter advertising blockbuster will be officially released worldwide in September 2019.

Brand: Ermanno Scervino

Photographer: Luigi & Iango

Location: Paris

Time: March 2019

Model: Doutzen Kroes

/ About Ermanno Scervino /

“Creating the charm of making in Italy is at the heart of this job”

Ermanno Scervino

Italian high-end fashion brand Ermanno Scervino was founded in Florence in 2000 by designer Ermanno Scervino and his business partner entrepreneur Toni Scervino. With the maturity of the brand, Ermanno Scervino has become a symbol of Italian manufacturing and a trend of international fashion. Since the brand was founded, passion has been the driving force of the company's strategy. Supporting creative research, uninterrupted hands-on experience brings products to craftsmanship, excellence and innovation.

In 2007, the brand set up a new brand headquarters on the beautiful hilltops of Florence. All departments, including studios, research and development rooms, laboratories, knitting departments and ready-to-wear departments, are concentrated in the headquarters. The continuous harmonious work between the departments has further highlighted the brand's style concept, and has always combined the R&D and craftsmanship to create Ermanno Scervino.

Since its inception, Ermanno Scervino has been actively expanding its business around the world, with 48 stores worldwide in Italy, France, Spain, UK, Bulgaria, Romania, Ukraine, Russia, Azerbaijan, Qatar, United Arab Emirates, Korea, Japan and China. Etc., with Europe and Asia as the main markets. At present, there are Shanghai Mall flagship stores, Ningbo Heyidian, Hangzhou Tower and Hong Kong Harbour City stores in China.