MILI.XU women's brand 2019 autumn new series

MILI.XU brand name comes from the founder of two brands

The name of Mr. Xu Zhiyong and the name of his wife, Ms. Chen Moli

Mr. Xu Zhiyong and Ms. Chen Moli are a pair of lovers.

In 1991 they were in a small alley in their hometown.

Opened the first fascinating fashion store

Start designing tailor-made clothes for your guests

"There is only one ruler, a pair of scissors, a helper,

And that butterfly machine sewing machine.

This store also allowed them to earn the first barrel of gold, from the single store to the brand. In the period of rapid development of the Chinese garment industry, they not only spent an unforgettable and arduous period of entrepreneurship, but also jointly created their own fashion empire.

STORY

In 1970, Chen was born in a merchant family in Zhejiang. Although her father runs an electrical business, Molly prefers clothing. When she is on campus, she has paid great attention to her own dress. Some clothes that look ordinary are gazing for a long time and thinking about how to mix them. She often has a lot of bold and innovative ideas, such as spending a few months woven a sweater, "unreasonable" embroidered patterns behind. Change the regular bell mouth from 6 inches to 8 inches, and wear more stylish and handsome. Because of her love for fashion design and her perception of “beauty”, she often gets inspiration from a new female dress from male-female shirts, denim jackets, suits and other male silhouettes.

Over the years, they have never forgotten the dream of internationalization of Chinese original designers. They hope that the new inspiration for the new high-end wearers will use their own designs to encourage everyone who has not forgotten their original minds and who bravely persist in their dreams and become their own lives. The new class.

MILI.XU 19 Autumn, Ms. Chen Moli is constantly groping in everyday fun and high-end wear, the initial representative works, fashionable grandfather, creative collage, Mr. Xu Zhiyong's suit and denim jacket and other neutral silhouette dresses... She brings a lot of inspiration, with a sense of color and bold mix and match, to create a new season of brand style.

Women need a suit for many occasions. The suit not only makes the woman look very temperament, but also full of skill and exquisite feeling. There are many different styles of suits in the wardrobe of designer Chen Maoli. This time, MILIXU not only developed a variety of wearing methods in suits, but also constantly innovated in the fabric and detail design of the suit!

Be a suit and control in the middle of the day, and the trend of the sequin suit jacket and checkered must not be missed. Rejecting boring, mix-and-match styles and special crafts make the suit look more interesting, so that the hard-core suit can be soft and soft, creating a visual contrast, giving the suit more dress appeal.

Art print is the most direct visual language. A simple pattern contains a lot of information and contains various attitudes. In the suit culture, MILI.XU allows these elements to come together in various ways. In addition to the trend of the prints, the prints are full of emotions.

The founder and designer of the brand, Chen Maoli, loves painting, hand-made and photography since she was a child. This season's motif is inspired by the first design of her student days. She is good at observing the things and people around her, and the use of Tianma Starry Sky. Bright colors and scottish skirts woven the grandfather pattern to the back, making the ordinary sweater more fashionable. She believes that everyone should be bold in their own color and should not be limited by age, gender and environment.

In the early days, many of her designs have become "explosive models" causing a lot of sensation. Many guests line up outside the store when they are not bright. These works, which were hotly debated thirty years ago, were re-interpreted and applied to different styles of fabrics. It not only records the fashion and changes of original designers in the development of Chinese clothing, but also innovates in the inheritance.