Under the upgrade of clothing consumption, under the background of individualization, fast fashion is getting hotter and hotter, and the fast fashion industry has developed rapidly in recent years, and it has received more and more attention and love from the public. Fast fashion combines the most popular elements to bring consumers a more modern and sophisticated fashion experience. This is why major brands are rushing into the fast fashion field. NSYC women's brand image upgrade Among many local fast fashion brands, taking NSYC women's clothing as an example, their all-round brand upgrade involves brand culture, store image, marketing and brand concept, which fundamentally changed the brand image. As a fast fashion brand, NSYC women's clothing from the original brand discount to the transformation of fast fashion, has now become a representative of Dongguan's well-known fast fashion brands across the country, and formed its own unique brand style and characteristics, which is not a step by step self-upgrading is not It's open. 1. Exhibition Center Upgrade Up to now, NSAYC women's clothing has followed the trend of simple design in the fashion industry, upgrading the image of the exhibition center, and the main color of the shop is mainly golden yellow. The interior decoration is changed from a warm texture based on wood to a stylish texture based on metal. This is the first step to open up the fashion and cheap feeling. 2, store image upgrade The transformation of the store has made the store environment bright and bright, which can bring consumers a brighter and more comfortable shopping experience. It is to change the intuitive brand feeling after consumers enter the store, so that the brand has a sense of quality and beauty. 3, the product is fully upgraded In order to meet the market demand and brand demand, NSYC women's optimized purchasing management, through the professional buyers combined with the most popular trends, the season's main models and various series of apparel, and adjusted according to store sales, to provide users with the season's hot And the most cost-effective clothing. 4. Market promotion and youthfulness In addition to the changes in the image of the store, NSYC women's clothing has also made a series of marketing activities this year, mainly to young people such as the 80s and 90s, to make the brand more youthful. In addition to offline activities, as well as cooperation with major brands, after the merger and acquisition and strategic cooperation routes, online and China Liren.com and other clothing portals to cooperate, and through various event marketing to quickly promote the brand to expand brand awareness. NSYC women's brand positioning upgrade In 2018, NSYC women's clothing put forward the concept of “fast fashionâ€. Consumer groups: 18-35 years old, NSYC mainly promotes fashion casual, urban modern, light and elegant style, which makes the brand products more wearable and makes more Consumers do not consciously choose to buy. In addition to product upgrades, it also promotes the concept of fast fashion through online and offline, cross-border cooperation and other forms to establish a brand of younger atmosphere. NSYC brand customers are the masters of modern urban fashion life, they pay attention to fashion and follow the trend. An independent woman who combines exquisiteness, skill, elegance, avant-garde and youthful vitality into her career, life, family and perfection. Advocate both internal and external repairs, the atmosphere is not publicity, introversion and not artificial. Positive optimism, self-confidence, intelligence, kindness, and fashion taste are all synonymous with them. Leading Chinese urban women to transcend themselves, create aesthetic rules of healthy living, meet their dressing needs in any scene of work and life, and shape the ever-changing image for the perfect goddess will be the ultimate dream of the goddess designer. What impact does the brand upgrade have? NSYC women's clothing is deeply tapped by the trend demand of the younger generation. The concept of “fast fashion†not only represents the trend that young people can easily obtain, but also a comprehensive summary of the pursuit of individuality and excellence for young consumers. A series of brand upgrade changes around this theme can be a good impression. Nowadays, Volkswagen is not a former street shop for NSYC women's clothing. The stores distributed throughout the country have made the brand more and more famous. Now it is gradually welcomed by consumers and major shopping malls and commercial real estate. A one-stop shopping experience and a variety of dressing needs bring a quality shopping experience. From the upgrade of NSYC women's clothing, we can glimpse the development status and trend of local fast fashion brands in China. The bright and bright image creates a more comfortable shopping environment for consumers, and the brand that pays more attention to lifestyle is more and more popular in the market. From clothing to derivative services and emphasis on service, we meet the needs of modern urban young people for open and diversified integrated formats and users. Nowadays, when the main consumer is younger, the younger brand is the unbreakable competitiveness. We believe that the road of NSYC women's wear will go wider and wider.
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The upgrade of the store image is not only to make the store look better, but also a step in the growth of the brand. 
