Zhejiang "Quality Zhejiang Goods" Marketing in South Asia

"In recent years, the export volume of garments in South Asian countries has been rising steadily. By holding this exhibition, it is conducive to strengthening exchanges and cooperation between Chinese and Pakistani companies and helping to promote the textile fabrics and machinery industries in the two countries." Pakistan Business Ministry of Foreign Affairs Mohamed Yunus Dagha said at the first Zhejiang Export Commodities (Pakistan) Fair held on March 27th at the Karachi Convention and Exhibition Center in Pakistan.

On February 5th, the General Office of the Zhejiang Provincial Government issued the "Zhejiang Province to Accelerate the New Advantages of Foreign Trade Competition Action Plan (2018~2012)", pointing out that it is necessary to deepen the "Quality Zhejiang Goods and Marketing World" project to create a global, internal and external linkage. Foreign trade cross-border service system. Self-organized exhibition is one of the important measures to implement this requirement.

“Zhejiang will continue to focus on the layout and deep-growing emerging markets such as the “Belt and Road” countries and surrounding areas. It is expected that 14 overseas self-organized exhibitions will be held this year. By organizing self-organized exhibitions, the enterprises will be transformed and upgraded to achieve high-quality development of foreign trade.” Li Yang, deputy director of the Foreign Trade Development Department of the Zhejiang Provincial Department of Commerce, said.

Since 2008, the Zhejiang Provincial Department of Commerce has begun to test the water and conduct exhibitions abroad. In particular, after the Central Committee proposed the “One Belt, One Road” initiative in 2013, it increased the layout of exhibitions along the “Belt and Road” market, and organized the traditional advantageous industries such as Zhejiang Machinery and Electronics, Textile and Apparel, and Industrial Manufacturing to open up the international market. Zhejiang enterprises have established a platform for economic and trade exchanges with countries along the “Belt and Road” and surrounding markets.

It is understood that in 2017, 12 self-organized exhibitions have a total of 933 exhibiting enterprises, with 1570 booths, an exhibition area of ​​29,000 square meters, and receiving 119,400 merchants. The intentional turnover reached 55.34 million US dollars, becoming Zhejiang's pioneering international market. A means.

As an important country in South Asia, Pakistan has maintained a steady and rising economic and trade cooperation with China in recent years.

This exhibition is not only the first appearance of the "Quality Zhejiang Goods and Marketing World" project in South Asia, but also can radiate India, the Middle East and other regions, and continuously expand the influence of "Quality Zhejiang Goods" in this region.

The Zhejiang Export Commodities (Pakistan) Fair lasted for 3 days and consisted of 58 exhibiting companies with 150 booths and a total exhibition area of ​​1,350 square meters. “Before attending this exhibition, we first understand the target market and bring the printing series products to the demand of the South Asian market.” Feng Yuepeng, general manager of Shaoxing Zhelong Import & Export Co., Ltd. told the International Business Daily: “The government organized The exhibition of the company 'Bao Tuan' not only provides convenience for exhibitors, but also saves the participation fee of the company. In the future, it will continue to participate in similar overseas exhibitions." "Customers are ready to go to our company for orders in a few days!" Shaoxing Quanlai Han Jianming, general manager of Needle Textile Co., Ltd. said excitedly to the reporter: "This is my first time to participate in a self-organized exhibition abroad. The biggest feeling is that there are many buyers, the effect is better than the domestic exhibition, and many new friends are also contacted by old friends. I will attend next time."