Reading Tips | The winter has arrived and cashmere products have ushered in the season of concentrated sales. Recently, reporters saw a number of cashmere wholesale sales centers in Shanghai downtown that many manufacturers from other regions have come up with irresistible "clearing prices" and "jumping prices". The original pricing has always been high, thousands of dollars of cashmere. The products were also discounted to a few hundred dollars, forming a powerful eyeball effect. From the crowded scene, we can see that the so-called low-priced "cashmere authentic" is quite popular in the mass consumer market. However, these types of products with low selling prices and unknown sources are the hard-hit areas where fake cashmere is rampant. Although many consumers have continued to complain about such fake cashmere products through social networking sites, consumer associations and other channels, they have actually cooperated with the road of cracking down on counterfeiting and defending rights, and have done little to create counterfeit traders. These one or two hundred yuan so-called cashmere products are often not enough to cause consumers to "consume time and energy to defend their rights." This is precisely the kind of mentality that businesses see, enjoying the benefits of the high cost of rights protection. Low threshold cashmere fraud As autumn and winter warm products cashmere products, cashmere content in its ability to explain the label "say what" directly affects the degree of warm and whether consumers will lead to skin allergies and so on. Many cashmere counterfeiters will work hard on the appearance of fake cashmere, making it much more difficult for consumers to identify when buying. Miss Fang, who sells cashmere products, said that the counterfeit products of cashmere products are often replaced with wool, acrylic and other components to replace high quality cashmere. Consumers often pay attention to the characteristics of “feeling soft, smooth, and fine†when they are screening. Now they can be artificially copied. It is reported that in some low-cost counterfeit cashmere clothing products, the so-called cashmere is actually made by lengthening the wool and descaling counterfeit. In order to prevent consumers from perceiving that the wool they use is thicker than cashmere, many traders will deliberately draw the wool down during the production process and add a large amount of industrial softeners to make the fake cashmere products look and feel unrealistic. Of course, in order to be real, you also need a label to "help." What consumers may not realize is that many of the labels on cashmere products prove to be a cheap device. The "100% cashmere", "75% cashmere" cashmere content of the small standard in many second and third-tier cities clothing materials wholesale market can be free to wholesale, the cost of each counterfeit label in the 1 hair to 1 yuan. The cashmere pre-purchase self-inspection method popular in the market is an important tool for many consumers to deal with potential sales fraud. For example, before purchasing cashmere products, the sales staff will actively sample some of the cashmere for ignition verification in order to increase the credibility. If the ash burned by the fiber is in a powdery form, has no particles, and has some slightly charred feather odors, it is usually regarded as pure animal fibers. If the product burns faster, the ash is granular and does not have charred feathers, it is usually regarded as containing chemical fiber. However, many cashmere professionals also revealed that with the advancement of false craftsmanship, a cashmere and wool, and even so-called cashmere sweaters that are blended with chemical acrylics, are simply not identifiable by methods such as burning fires. High cost of rights protection At present, rights protection of cashmere products can usually be divided into two categories: private negotiation and inspection. Due to the peculiar nature of cashmere products, once consumers question the product's cashmere content, sources of allergy, etc. and submit the product for inspection, the process is basically destructive (ie, the product cannot be restored). This has also caused many consumers to hesitate whether to submit "suspected problem products" for inspection. Insiders pointed out that it takes at least three days to test a cashmere product. Before that, ordinary consumers needed to find and identify various types of third-party testing organizations. After confirming the corresponding organization, they still need to pay an initial inspection fee of four or five hundred yuan. Time cost and money cost are almost beyond the cost of many cashmere products purchased by consumers. “Basically, buyers of cashmere products bear the burden of proof of inspection during the process of rights protection and are destined to take more risks from consumers. Accordingly, the costs of counterfeiting and counterfeiting for sellers of these cashmere products will vary. It was shared.†Industry sources told reporters. "Identification of cashmere products, by visual observation, finger touch, sampling and other fire 'folk testing' approach has become increasingly difficult to identify the authenticity." Above the industry he stressed. "After consumers have doubts about the purchase of cashmere products, they can only perform third-party inspections if they fail to make effective mediations with sellers of the products they have sold and reach an agreement on compensation. Ultimately, if they appeal to the law, once the consumer wins the case, costs borne by businesses; and once lost, or fail to litigation, the consumers themselves will bear the cost of such a setup from the beginning is not conducive to the consumer. ". In addition, some indicators in the inspection of cashmere products (such as pilling grade, color fastness, formaldehyde content, etc.) will naturally change once they are worn and washed, but it is only after a period of actual use that consumers need to use it. You may be aware of the quality of the purchased product. This also makes the detection rights of cashmere products face more difficulties. Industry certification A real 100% pure cashmere sweater What is the cost? Industry insiders have calculated for the reporter. At present, the price of cashmere raw materials in the international market is hovering at a high level. The average price of one ton of cashmere raw materials is around 850,000 yuan, and an ordinary solid-colored women's cashmere sweater is basically around 250 grams. In addition, the processing fee, the loss of the production process, etc., only the price from the assembly line is about 300 yuan. Before entering the circulation channels, they also need to spend various costs such as transportation, channel promotion, etc. Therefore, cashmere sweaters with more than 100 yuan on the market and pure cashmere are completely out of reach. Cosy Eye Mask,Cosy Travel Sleep Mask,Adult Comfortable Eyeshade,Cosy Sleep Mask Jingjiang Pingdong Import&Export Co.,Ltd , https://www.jingjiangsocks.com
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