Redemption Baidu: Missing the mobile Internet era entrance this time bet artificial intelligence

Depth | Redemption Baidu

Wen|Qian Lina, Wang Qian, Yan Yingqing, Shi Dan

Baidu, who missed the entrance to the mobile Internet era, is in a hurry. This time betting artificial intelligence, can Baidu catch up with the next trip?

"Baidu will no longer be an Internet company, but an artificial intelligence company." At the Baidu Union Conference on May 23, 2017, Baidu CEO Li Yanhong said.

Bet on artificial intelligence is Baidu's most important decision. This is a "entry" defense battle that Baidu has to fight. After the Wei Zexi incident broke out, Baidu was pushed to the forefront by public opinion. Then, Baidu is also a major change in personnel. The industry said that BAT has been reduced by B at this time, because Baidu's market value of 60 billion US dollars is only one-fifth of Tencent and Ali. The success of the PC era failed to move smoothly to the mobile era, and Baidu, who lost its entrance, was in a hurry.

In the era of artificial intelligence, how does Baidu catch up with the next journey?

PC king, search engine to seize the entrance

Search engines, Baidu Post Bar, Baidu Encyclopedia, and Baidu know that they have jointly built the traffic portal of Baidu in the PC era, and have achieved the business model of “bidding ranking”.

In September 2001, Baidu pioneered the “bidding ranking” model based on the previous search engines for domestic portals. Each time a dime click, the ranking of the web page will appear in the forefront of all the major Chinese portal search engines supported by Baidu in just three working days.

Search engines used to be derivatives of Internet applications, but they later became important portals for finding information and entering websites. In 2003, the total value of the search engine market was about -30 million yuan, which was equal to Baidu, Sina, and 3721. However, in 2004, the situation changed. According to iResearch, Baidu accounted for 48.5% of the market and 18.7% higher than Google. The general trend is to the interpretation of Baidu's unique landscape. Since September 2003, Baidu has launched a “bidding ranking” paid search service for small and medium-sized enterprises in nearly 100 cities across the country. Such enterprises have millions of enterprises, which are consistent with the characteristics of the long tail economy. President Xu Yong said frankly: "This is to win more capital for the Nasdaq listing plan."

By the end of January 2005, Baidu's Chinese webpage had exceeded 600 million mark, and it has grown 120 times in 5 years. It has become the world's largest Chinese webpage library. In this year, the number of Chinese netizens exceeded 94 million. In addition to the search business, Baidu has been innovating in this period because of Google’s side. Around 2002, IE search partners, Baidu Monopoly Games, Baidu MP3, Baidu Net Alliance and other products. Among them, Baidu MP3 search once occupied one-third of the overall traffic.

In 2003, Baidu launched image search, news search, Flash search and the establishment of the world's largest Chinese community "Baidu Post Bar". In just one year, Baidu Post Bar quickly became the largest online community in China. Netizens created more than 800,000 theme communities on Baidu, and the largest community has more than 740,000 speeches. Many Chinese first-line stars and bloggers aggregate fans through Baidu Post Bar.

In the four years after the listing, Baidu has launched 21 product lines, of which seven or eight are over 100 million. In the total innovation, Baidu's profit mode is mainly to provide search engine services, web page bidding, and advertising.

From the financial report since 2005, the company's revenue in the first few years has increased by more than 100%. In the third quarter of 2007, China became the largest global search traffic in the United States, with more than 10 billion monthly search requests.

At this time, Baidu's business model is very clear: to become the entrance to the Internet access, through the search engine bidding way to profit. In addition, there is power to distribute traffic. Baidu uses its own products, such as Baidu Post Bar and Baidu Music to keep traffic in the Baidu system, and then gains the benefits of advertising sharing. On the other hand, it distributes traffic through the ad network to obtain long tails. Advertising revenue.

When Google withdrew from China in 2010, Baidu had no competitors at the entrance to the PC Internet in China. On March 24, 2011, Baidu's share price closed at US$132.58, and its market value reached US$46.07 billion, exceeding the market value of Tencent Holdings (HKG:0700) on the previous day's close, becoming the No. 1 Internet company in China.

Judging mistakes, Baidu missed the window of the mobile portal

In the era of mobile Internet, Baidu misjudged and the search portal was no longer unique. A competitive traffic distribution model has been restructured by hardware and software vendors.

Around 2012, it was called the “first year” of the mobile Internet. Several research reports at home and abroad have shown that the search usage rate of mobile Internet users ranks high in the usage behavior, and the search engine becomes the first entry for users to obtain APP. As for whether search will be the entry point of the mobile Internet era, Baidu's inference is that when people use mobile phones like PCs, the applications they rely on in the PC Internet era are also logically moving to the mobile Internet, including search.

Another judgment of Baidu is that the era of mobile Internet is an era in which APP is the main carrier. The open Android system will bring about the number of applications, and mobile search has become an important channel for acquiring APP.

But this time, Baidu’s judgment was wrong.

First, software and hardware vendors restructure the APP distribution competition landscape.

Baidu's entry advantage on the PC side is unparalleled, but in the mobile era, software and hardware vendors are aware that they must enter the upstream, control distribution channels, and thus enhance their own voice. The focus of competition among these vendors is the development of the APP software distribution platform.

Among them are Internet giant products, Tencent APP distribution platform application treasure launched in 2011, Taobao mobile assistant; third-party platform innovation, such as pea pod with 2 million Android applications, 360 mobile assistant, Sogou mobile assistant, etc.; There are products from mobile hardware manufacturers.

Baidu, which has no APP distribution products on the mobile side, acquired the mobile phone assistant in July 2013 with a total of US$1.9 billion, becoming the largest acquisition in China's Internet history. Baidu hopes to take advantage of the entrance and connect existing users and developers with the 91 platform to form an ecological closed loop of the mobile Internet.

However, according to the data of the mobile internet integrated data service company TalkingData in the first quarter of 2015, as of February 22, 2015, 360 mobile assistants ranked first in the domestic Android application market with a coverage rate of 32.27%, which was significantly ahead of Other domestic application stores. At the end of 2014, the pre-installation cooperation between several mobile phone manufacturers and Baidu mobile assistants was not actively renewed after the expiration.

Second, an APP application determines the fate of a company.

The development of things is not as Baidu originally imagined, people will search a large number of APP and then download. Based on smartphone user behavior analysis, users may use the same application for different reasons. However, when the WeChat broke out, the industry saw the mobile business model of an APP “World of the World”. The era of mobile Internet has created enough growth space for personalized APP, and the explosion of APP has emerged one after another, which has become a flow engine in a certain period of time.

According to the Apple Store's April 2017 free APP download ranking, Baidu only ranked ninth in the top ten apps. Mobile phone Baidu ranked fifteen. In the top 100, Baidu Maps (ranked 43) is ranked 16th by competitors Gao De Map.

Baidu mobile search traffic is gradually being divided into vertical applications such as Zhizhi, Today's headlines and WeChat. Baidu urgently needs to find a platform-level portal on the mobile side, and launch its own APP applications, including mobile phone Baidu. However, in 2016, when users talked about the application of mobile phone Baidu, the evaluation was “mobile phone Baidu mandatory installation of numerous plug-ins,” even Baidu maps and other obvious existence of APP, have become 'plug-ins' Mandatory installation in the mobile phone", "Mobile phone Baidu home page always pushes a lot of articles or gossip. After entering the screen full of ads, click the phone's back button and still can't return. ”

Baidu is in a hurry, it is not allowed in the O2O war.

The advantages of the mobile terminal have not yet been established, and the products on the PC side have begun to be self-defeating. In addition, the socialization failure of the post bar, the frequent medical incidents, and the inability of the O2O war, Baidu is in a hurry.

The social failure of the post bar is the origin of Baidu’s crisis.

In 2003, Baidu Post Bar was officially launched. The data of Post Bar has soared from 1% to 11% within half a year, becoming one of the most popular Chinese online communities in the world. With a large user base, Baidu Post Bar began to explore sustainable profit models. Internet observer Xing Shubo learned from a Baidu PM (product manager) that after Yu Jun (former vice president of Baidu products) left, Li Mingyuan took over Baidu Post, and he proposed to Li Yanhong that Baidu not only makes money for search business, other The project also has to make money and be responsible for its own profits and losses, including posting it. In 2012, the above PM was transferred from the Baidu search team to the post bar to manage the business, but he found that the search and post bar are two completely different products, but they manage the post by selling ads.

So I tried to "open up" and open a new market with i. However, at this time, the popularity of online social networking has brought more community choices: microblogging is on fire, forums are growing rapidly, and SNS sites are declining. Because the product structure of the bar has once made it impossible for users to accumulate experience values ​​across the bar, forming a unified community relationship and influence; the social road of posting bars is difficult. Posting on the social route is not conducive to blocking the commercialized imagination of social search, value-added services, big data, etc., trying two years of "social" but always fruitless stickers.

"Baidu's technology, algorithms are strengths, operations and products are weak, BBS products do not have strong interactivity, and advertising has natural conflicts, platform user system and profit system are better. But Baidu wants to do business on traffic, Only advertising has realized a way." Xing Shubo said. Finally, in early 2010, Post Bar accelerated the commercial operation.

In 2011, Baidu Nuggets tested the water; at the same time, due to the non-real name system, a hacker can master hundreds of accounts, and the phenomenon of “explosion” frequently appeared in the post bar. The initial users drove a lot, and the environment of the post bar was gradually worse.

In 2014, the promotion of post bar was getting bigger and bigger, and various implant advertisements were overwhelming. In addition, Baidu's official lack of management has given more operational space over the years, and some Baidu employees have privately intervened in trading activities, and the trend of selling it has prevailed. Landing for the king, posting bar extortion, paying for deletion of posts... Due to the lack of relevant laws and the lack of supervision system, one by one, it has become a market, forming a "black economy chain." Driven by the interests, the "hemophilia was sold" incident finally broke out in early 2016.

Medical incidents frequently occur, Baidu is on a profit dilemma

“Medical health accounts for 35% of Baidu’s revenue, so this is an industry that Baidu can’t afford to lose.” Li Zheng, the head of Baidu’s emerging business external cooperation, said. JPMorgan Chase has estimated that medical-related advertisers accounted for 15% to 25% of Baidu’s total revenue in 2014; 2012 was the “watershed” of the mobile era, and users were heavily transferred to mobile phones. Baidu could not be established at the moment. The advantage of the mobile side, the decline in the search on the PC side seems to be unable to recover.

In contrast, Ali and Tencent have mastered a large number of traceable user behavior data information through e-commerce and social interaction. Although Baidu has hundreds of millions of active users, there is almost no accurate user information except search keywords. "Search engine information advertising revenue reduction is a global problem, technology advancement, smart recommendation makes Facebook, WeChat, Twitter and other new social software establish their accurate user recommendation and advertising marketing model. Baidu almost covers the PC side All the content of the Internet, but in the mobile Internet era, the APP is fighting each other, Baidu began to be able to accurately recommend and realize the content." Xing Shubo said.

In FY14, Baidu's online marketing revenue increased by an average of 40% year-on-year; however, the number of customers increased by only 8% year-on-year. Obviously, the growth rate of customers under the auction mode has slowed significantly, and Baidu is in urgent need of new customers. From the post bar to the Wei Zexi incident, twice a year of medical search accidents caused Baidu to fall into a crisis of trust, while Baidu did not have any new projects.

"To eliminate products that are not competitive in the market, if you can't do it, don't mix it there, you should withdraw it, the customs will be closed, and it will be." In February 2017, Li Yanhong sent a letter to Baidu. The public letter of all the staff released a swear word. It is this frequent replacement of products and strategic positioning that has caused Baidu's internal business to cross-competition, and Li Yanhong has valued KPI's style too much, making most of Baidu's products difficult to escape short-lived fate, from the fate of the medical division.

Li Junming, a former employee of Baidu Medical Division, mentioned after his departure that his “One Search” project originally planned to give full play to Baidu’s traffic advantage and directly meet the needs of users by capturing the traffic of registered users, and then cultivate users online. The cognition of registration forms an "entry". However, due to the small amount of registration, the project was eventually downgraded because it failed to meet the mission goal of “the third-quarter KPI”. He also mentioned that the “Baidu Doctor” KPI has always been the top priority, and every time the KPI is not reached at the end of the quarter, all other projects will be stopped. From the establishment on January 8, 2015 to the abolition on February 9, 2017, the Baidu Medical Division has a total of 764 days. The product of the division, Baidu Doctor, was officially shut down on April 1st, and all data on the platform was completely emptied.

When the KPI becomes the only ascending channel, the values ​​are squeezed even more. "The success rate of Baidu's internal incubation project is almost equal to zero." Xing Shubo said, "Li Yanhong is a technology-born person who can't do anything about the product, and breaks the product line and is responsible for its own profits and losses. There will definitely be conflicts of interest between products. Traffic is coming for various projects. It is said that resources, and which projects grab traffic, there is a first-mover advantage to expand the market."

Therefore, it was originally a fist, and when it was released, it lost the rear and lost the support of the search. If you regard the whole Baidu as a big product, some of the products in this product contribute to the traffic, some contribute to the user, and some provide cash. Can not let the contribution of users, the flow of the part to make money, on the contrary, the excavation of the traffic can not be dug, all because the source of Baidu's ecology is not clear. ”

How to draw a round O2O

Recently, the news that Baidu Takeaway will be sold frequently will push the issue of Baidu O2O business to everyone's eyes. The launch of the O2O business is also anxious from Baidu's “entry”. In the Baidu earnings conference call in 2017, Baidu founder, chairman and CEO Li Yanhong stated that he would not give up the O2O business.

According to the analysis of famous e-commerce analyst Li Chengdong, Baidu's real intention is to establish an account system like WeChat and Alipay through O2O business. The so-called account system is to log in various tools and applications through an account to realize the interconnection of information flow, money flow and data flow. The richer the application and scene of the system, the higher the cost of user transfer, thus enhancing the external competition. barrier. From the enterprise side, the account system can also help companies build their own big data systems. For example, after logging into WeChat, you can socialize, browse, shop, pay, take a taxi, etc., and present a complete life scene in one account within one account system. Whether it is mobile phone Baidu, Baidu map, Baidu music, etc., you can log in or you can use it without logging in.

Therefore, Baidu's foundation for establishing an account system is to enhance user stickiness. The “killer” application including O2O in the system will be an effective means. The game business was once highly anticipated. However, the confusion of internal management and the demise of the search-based game distribution platform model, Baidu packaged and sold Baidu games in January 2017.

Like Baidu games, the O2O business has also been highly anticipated by Li Yanhong. In 2014, after the application of Baidu “Direct Number” failed, the focus shifted to the wholly-owned acquisition of Baidu.

Baidu 糯米 intends to streamline the connection between merchants and users through Baidu search, map services and big data. In the early days, Baidu's glutinous rice users grew rapidly to 50 million, with 275,000 cooperative merchants and a total of 720,000 group orders covering more than 400 cities. In the download of mobile clients, Baidu glutinous rice ranked first in the group buying industry with an average monthly growth rate of more than 30%. Even Li Yanhong said at the Baidu Conference in 2015 that "in the future, Baidu O2O business revenue will exceed search."

Later, Li Yanhong said in an interview with the media that “the company is undergoing transformation. It used to link consumers with information, but now it uses services to link consumers.” In November 2015, Li Yanhong announced that he would invest 20 billion yuan to lay out O2O.

But continued burning is the current state of O2O. According to Baidu's 2015 fourth-quarter earnings report, the transaction service business lowered its operating profit margin by 32 percentage points, and the business's third-quarter operating loss was 5.88 billion yuan. In 2016, Baidu independently turned glutinous rice into a business unit. The fundamental reason was that the O2O business with the core of selling was a serious loss. Its ugly degree affected the overall appearance of Baidu's financial report, and it also seriously affected Wall Street's rating on Baidu. In the first quarter of 2017, there is no actual data on Baidu's glutinous rice and Baidu takeaway.

Baidu hopes to increase the usage rate of Baidu wallet through glutinous rice and take-out service. After all, Baidu Wallet plays an important role in Baidu Finance as the entrance of Baidu Finance. However, the "Business School" reporter saw on Baidu take-out that Baidu glutinous rice also connected to WeChat and Alipay in addition to Baidu wallet, and even cash on delivery. In the users who have already completed the WeChat and Alipay education, why should we re-open other payment methods? The purpose of sticking users through this account system is lost.

Li Chengdong believes that "the overall strategy is not clear, not firm enough, the repetitiveness of the strategy, the frequent adjustment of team personnel, and the adjustment of capital are important reasons for the failure of Baidu O2O business."

As a result, O2O's path to "preempt" the entrance failed.

Regain the battle, bet artificial intelligence

In October 2016, Li Yanhong first proposed that Baidu should be transformed into an artificial intelligence company. He publicly stated on many occasions that artificial intelligence will become the new engine for Baidu's future growth, covering all products and services. But players and opponents in this field are more and more powerful.

On February 6, 2017, Li Yanhong publicly published Baidu's 2017 internal letter, with special emphasis on “Baidu essentially, the core thing is to distribute content.” But the form of content distribution is being followed by social media and The environment of the media has changed. People are talking about feelings and spreading things they are willing to believe. Let the content be emotionally tagged, Baidu's solution is artificial intelligence (AI).

Since 2013, Baidu has established Deep Learning Lab (IDL), Big Data Lab (BDL), Baidu Artificial Intelligence Lab (SVAIL) in Silicon Valley, and Augmented Reality Lab (ARLab) to establish Baidu Brain. This brain has four functions: voice, image, natural language understanding, user portrait.

Among them, Baidu's deep speech recognition system Deep Speech 2 was awarded “MIT Technology Review” “2016 Change World's Top Ten Breakthrough Technologies”, with a speech recognition accuracy rate of 97%; in 2017, Baidu and Alibaba's “Painting Face Payment” "Technology is jointly selected "2017 to change the world's top ten breakthrough technologies", Baidu face recognition accuracy of 99.7%. But the current dilemma of Baidu is that it has never been able to create new, scalable revenue sources beyond the search in the PC era.

(At the beginning of 2017, former Microsoft Global Executive Vice President Lu Qi "airborne" Baidu. Baidu "second-hand""

At the beginning of 2017, Lu Qi airborne Baidu and became the second-in-command. He focused on accelerating the artificial intelligence strategy, from organizational restructuring to company acquisition, and the action was extremely rapid. Previously, Lu Qi was the global executive vice president of Microsoft. Lu Qi's several actions deserve attention: First, DuerOS, based on Baidu's AI technology, was upgraded from a team to a business unit. The former senior director Jing Hao was promoted to the general manager and reported directly to Lu Qi. Jing Hao was once a member of the Microsoft Xiaobing team. One of Lu Qi’s core tasks at Microsoft was the artificial intelligence project Cortana.

Second, the first acquisition after taking office was the 90-year technology startup Raven. The Raven had few previous products, including 3 APPs (Lover, Flow, InFlow) and a smart hardware Raven that can be modularized. H-1. Founder Lu hired as the general manager of the smart home business unit after the acquisition, Lu Qi said in internal mail "This is very important for laying the leading edge of Baidu intelligent interactive platform and building the core competitiveness of software and hardware integration. The meaning."

The third is to integrate the artificial intelligence team to form the Baidu AI Technology Platform System (AIG) to provide the underlying capabilities for Baidu's artificial intelligence development. The fourth is to set up the Intelligent Driving Business Group (IDG), integrate the original Autopilot Division, Smart Car Division, and the Internet of Vehicles business. On April 19th, the “Apollo” program will be released, and the autopilot technology will be shared with partners. Let Baidu's technological achievements be applied in a wider range of fields. In Lu Qi's plan, Baidu's overall artificial intelligence ecological layout will be based on three parts: Baidu brain, Baidu cloud and DuerOS. Among them, the application of dexterity as an artificial intelligence voice interaction will become an important entry point for Baidu's future content distribution.

Can the secret be the next entrance?

Li Yanhong explained that Baidu’s secret is that “no mobile phone can hold all the apps. Baidu has been solving this problem. In the past, Baidu’s search box was the entrance to search information. Now we hope to be the gateway for connecting people and services. "The secret is Li Yanhong's expectation of the next entrance to all things." This is a robot that can complete a search through a voice conversation, chat with you, and solve problems.

Dialogue is very important. Satya Nadella, Microsoft's global CEO, has put forward the concept of the "Conceptual Platform" (CaaP) concept. Only when users are used to or even rely on artificial intelligence dialogue, like voice dialogue with people, the latter can have the opportunity to grow into a cross-platform, cross-system, cross-application basic platform and services. CaaP aims to make artificial intelligence a basic platform that can interact with users in a “conversational” form, allowing knowledge, information and services to run on it. Wang Yongdong, senior vice president of Microsoft and president of Microsoft (Asia) Internet Engineering Institute, said that in recent months, industry giants including Facebook and Google have responded to the technical concept of Microsoft CaaP with products such as Facebook Messenger and Google Assistant.

According to Cao Wenzhao, senior director of Microsoft (Asia) Internet Engineering Institute, as of April 2017, Microsoft Xiaobing has more than 100 million users, with a cumulative dialogue of more than 30 billion and an average number of rounds of dialogue. Wu Enda, the former chief scientist of Baidu, once said that 2017 will be the first year of “dialogue machine”. DuerOS, which uses voice dialogue in natural language, can automatically learn through the cloud brain, which will become an important platform for Baidu in the field of voice interaction.

On smart hardware, the Raven H-1 is similar to Google Home and Amazon Echo, which were launched in October 2016 by Google. The voice interaction, that is, "conversation", is the function of connecting everything. But whether the future Raven system products or Baidu iHome smart home platform can take the responsibility of the entrance is not known.

Behind the dialogue is the intelligent and perfect application scenario of search. When evaluating the current search needs, Li Yanhong mentioned that users have clearer needs in mind, and it is a process of finding answers. In addition, artificial intelligence technology is also helping to search for the “people looking for information” model to “information find people” instead of the user entering a keyword in the search box, and then the search engine will provide many links related to the keyword. . These are all helping to improve the quality of feedback in the conversation.

(In 2017, Lu Qi took over the acquisition of a technology company Raven from the beginning, the picture shows the founder of the Raven Division, Lu hired)

What should be the situation in the use of secrets? Lu’s ideas are quite consistent with Li Yanhong. Lu hire pointed out that the segmented APP is contrary to people's usage habits, because people in daily life process affairs in chronological order, but the split APP has to switch platforms continuously. Therefore, his goal is to aggregate information through semantic recognition, knowing behavior data and doing wisdom.

Able to retrieve information and implement "Flow".

Therefore, the smoothness of the secret not only emphasizes the AI ​​technology itself, but also depends on the combination of content, service and hardware and software. The prerequisites for the establishment are 360 ​​lines of extensive data access and perfect ecological construction. This ecology comes from the application scene of clothing, food, shelter and entertainment. It is an O2O circle. Such as maps, takeaways, games, videos, shopping, medical, etc. This also seems to explain why Li Yanhong can't make money on this, but he can't bear to let it go.

However, in the AI ​​field, Baidu's opponents are not simple.

AI competes in "the battlefield of time"

Artificial intelligence is opening a new era of innovation. From the perspective of staffing and capital investment, IBM, Google, Baidu, Microsoft, Facebook, and Amazon have regarded AI as an important direction for their long-term development.

On the one hand, the foundation of artificial intelligence technology, such as sufficient data, machine learning, speech recognition, computer vision, image recognition and other technologies need time to accumulate; on the other hand, there must be products that can be quickly commercialized to the market, Let the market and the audience recognize it in a short time. It can be said that competition is in the "battlefield of time."

The experts who are waiting for Baidu have invested heavily in the AI ​​field or have been working for many years. For example, Microsoft, from 1991 when Bill Gates founded the Microsoft Research Institute, had a vision: let the computer see and listen, and understand human thoughts.

In 2016, Microsoft Global CEO Satya proposed Microsoft's layout and vision in the field of artificial intelligence, and mapped the CEO's strategy to the current Microsoft products and capabilities, specifically: through the "dialogue is the platform" concept, vigorously develop Microsoft Artificial intelligence assistants such as Xiao Bing and Cortana; seamlessly connect AI technology to existing Microsoft products, such as office365, input methods, translation tools, etc.; open artificial intelligence technology into API, SDK, etc. Developers are practical, and artificial intelligence is popularized. The fourth point is to emphasize the infrastructure of artificial intelligence clouds built by Microsoft. Today, many cloud-based services are related to artificial intelligence.

Microsoft Xiao Bing, born in China, has also begun its commercialization journey. Cao Wenzhao said that in 2016, when the fourth generation of Microsoft Xiaobing was released, one of the key points was the cross-platform business solution. By accumulating the advantages of search engines, big data capture analysis, and long-term learning and understanding of natural semantics, Microsoft Xiao Bing has added Doc Chat and Intent-Identified Dialogue Engine on the basis of the original (Intension- X Engine), and three new features of the "Artificial Intelligence + Manual Hybrid" customer service platform.

Business owners can quickly add enterprise and product-related information to Microsoft Xiaobing's knowledge base by checking the uploading materials or inputting external links on Microsoft Xiaobing Commercial Platform. Xiao Bing will identify key knowledge points through self-learning. Contact context to determine its corresponding context. In this way, Xiao Bing can judge the user according to the context and keywords, and directly extract relevant knowledge points to answer questions for the user.

Cao Wenzhao compared Xiao Bing to the white of the movie, and inserted different cards, such as medical cards and travel cards, to explore the organic combination of customization and standardization on the commercial solution platform. Cao Wenzhao used the "Dunhuang Xiaobing" after the cooperation between Microsoft Xiaobing and Dunhuang Mogao Grottoes as an example to explain how Xiao Bing merged with the business needs of enterprises.

With the data provided by the Dunhuang Research Institute, combined with the latest self-learning learning technology (Doc Chat) from Microsoft Research Asia, and the development support of Microsoft (Asia) Internet Engineering Institute, Xiao Bing can quickly get a lot from it in a short period of time. Knowledge of relevant fields in professional data.

Doc Chat is a method for selecting sentences from a non-structured document as a response to a chat robot based on retrieval and sorting. Previous methods, whether based on search or based on generation, rely on a large number of dialog sentence pairs as training data. In the case of a given field, a large amount of dialogue corpus is relatively difficult to obtain, but ordinary text is easy to obtain.

This allowed Xiao Bing to quickly learn about thousands of Dunhuang culture-related articles on the Internet and thousands of pages of the Dunhuang monograph "Dunhuang Xueda Dictionary", which has evolved into a 24-hour online expert related to Dunhuang Mogao Grottoes. . Through dialogue with Xiao Bing, users can intuitively feel the intimate service experience of having a Dunhuang Raiders assistant and knowledge instructor.

And Microsoft's vision is not a family vision. In the battlefield where AI is in full swing, Google has AlphaGo and Master projects, Amazon has Echo, and Facebook has Deep Face technology face recognition technology. IBM's Watson has been applied in various vertical areas such as medical, commercial, and financial.

In China, Alibaba applies artificial intelligence to business practice instead of playing chess. Through large-scale in-depth deepening of intensive learning and adaptive online learning, it is applied to various business scenarios, such as increasing user click-through rate and making Alipay hotline intelligent. Voice customer service. In the 2016 double 11, artificial intelligence technology has been innovated in search and recommendation scenarios.

Although Tencent has the smallest volume of sound in AI in BAT, in March 2017, Tencent Go AI has won the championship, and another "dark blue" and AlphaGo came. However, in fact, Tencent U-Map ranks among the best in the world in terms of face recognition technology with an accuracy rate of 99.65%. The technical indicators such as audio recognition and picture recognition have also set a world record in the international artificial intelligence competition. The former vice president of Baidu Research, Zhang Wei, transferred to the Tencent Artificial Intelligence Institute in a series of personnel changes.

Therefore, in the field of artificial intelligence, Baidu still faces the battle of the Hundred Regiments. Whether the future secret can become an entrance, we will wait and see.

Enter [Sina Finance and Economics Unit] Discussion