Recently, the author was invited to participate in the 2014 Fashion Industry Summit Forum. The participants were mostly from domestic corporate executives, industry elites, and major media. The forum discussed the topic of the homogenization of silver jewelry and how to fashion silver jewelry. Through the forum, this forum will communicate with you and absorb the essence to jointly promote the branding of the silver jewelry industry.

In this summit forum, everyone agreed that the existing silverware brands, many regional princes, but no sweeping silver jewelry brand came out. The reason is that there are only two important factors. First, the silver jewelry industry started late, and consumers have insufficient understanding. Second, due to the late start of the industry, most silver jewelry brands rushed to market, lack of experience, resulting in a lack of silver jewelry style design. The new ideas, the homogenization is serious, and the services provided are backward.

However, the "Guangdong-Guangdong-Guangzhou" silverware brand has performed exceptionally well in this industry. It has done a good foundation from three aspects: brand positioning, brand culture and brand strategy, and then started from style design, store design and image unification. It is completely different from the silver jewelry that everyone sees and shows. It is a representative of the high-end silverware brand. In addition, the counters are distributed in major shopping malls across the country, and the channels are strictly controlled to enter the market below the four lines to ensure the brand image is high.

Nowadays, as a domestic high-end silverware brand, “Guangdong-Guangdong-Guangdong” has its own words and deeds, and it has attracted every attention from the fashion industry and the silver jewelry industry. It is worth learning and learning from other brands. The holding of this summit forum is to hope that all brands will combine the development of the current fashion industry, and think about the silverware industry's transition from a fashion spring to a higher brand.

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